| Exploring the subtle relationships between environmental concern and ecologically conscious consumer behavior JA Roberts, DR Bacon Journal of Business Research 40 (1), 79-89, 1997 | 1308 | 1997 |
| Composite reliability in structural equations modeling DR Bacon, PL Sauer, M Young Educational and Psychological Measurement 55 (3), 394-406, 1995 | 757 | 1995 |
| A comparison of approaches to importance-performance analysis DR Bacon International Journal of Market Research 45 (1), 1-15, 2003 | 678 | 2003 |
| Lessons from the best and worst student team experiences: How a teacher can make the difference DR Bacon, KA Stewart, WS Silver Journal of Management Education 23 (5), 467-488, 1999 | 579 | 1999 |
| GPA in research studies: An invaluable but neglected opportunity DR Bacon, B Bean Journal of Marketing Education 28 (1), 35-42, 2006 | 291 | 2006 |
| How fast do students forget what they learn in consumer behavior? A longitudinal study DR Bacon, KA Stewart Journal of Marketing Education 28 (3), 181-192, 2006 | 200 | 2006 |
| The effect of group projects on content-related learning DR Bacon Journal of Management Education 29 (2), 248-267, 2005 | 199 | 2005 |
| Assessing learning outcomes: A comparison of multiple-choice and short-answer questions in a marketing context DR Bacon Journal of Marketing Education 25 (1), 31-36, 2003 | 188 | 2003 |
| Reporting Actual and Perceived Student Learning in Education Research DR Bacon Journal of Marketing Education 38 (1), 3-6, 2016 | 151 | 2016 |
| Exploring predictors of student team project performance DR Bacon, KA Stewart, S Stewart-Belle Journal of Marketing education 20 (1), 63-71, 1998 | 139 | 1998 |
| Methods of assigning players to teams: A review and novel approach DR Bacon, KA Stewart, ES Anderson Simulation & Gaming 32 (1), 6-17, 2001 | 117 | 2001 |
| Confirmation bias in individual-level perceptions of psychic distance: An experimental investigation DW Baack, D Dow, R Parente, DR Bacon Journal of International Business Studies 46, 938-959, 2015 | 100 | 2015 |
| An examination of two learning style measures and their association with business learning DR Bacon Journal of Education for Business 79 (4), 205-208, 2004 | 87 | 2004 |
| The contributions of reliability and pretests to effective assessment D Bacon Practical Assessment, Research & Evaluation 9 (3), 2004 | 65* | 2004 |
| Exploring the consumer's and provider's perspective on service quality in community mental health care K Mason, A Olmos-Gallo, D Bacon, M McQuilken, A Henley, S Fisher Community Mental Health Journal 40, 33-46, 2004 | 62 | 2004 |
| Revisiting the relationship between marketing education and marketing career success DR Bacon Journal of Marketing Education 39 (2), 109-123, 2017 | 60 | 2017 |
| Assessing and enhancing the basic writing skills of marketing students DR Bacon, ES Anderson Business Communication Quarterly 67 (4), 443-454, 2004 | 60 | 2004 |
| Exploring achievement striving as a moderator of the grading leniency effect DR Bacon, J Novotny Journal of Marketing Education 24 (1), 4-14, 2002 | 57 | 2002 |
| Comparing direct versus indirect measures of the pedagogical effectiveness of team testing DR Bacon Journal of Marketing Education 33 (3), 348-358, 2011 | 45 | 2011 |
| Towards universal definitions for direct and indirect assessment M Elbeck, DR Bacon Journal of Education for Business 90, 278-283, 2015 | 43 | 2015 |
