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Nadia Danienta
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Innovation research themes for our changing environment: insights from the 2019 PDMA doctoral consortium
A Rindfleisch, R Mehta, V Sachdev, N Danienta
Journal of Product Innovation Management 37 (2), 126-137, 2020
132020
Me, myself, and AI: The impact of artificial intelligence on marketing and the self
NR Danienta
University of Illinois at Urbana-Champaign, 2021
2021
Bridging Brand and Interpersonal Relationship Research: How and When Is Our Connection to Brands Like Our Connection to People?
L Huang, W Dou, S Connors, M Khamitov, JD Rotman, M Thomson, ...
Advances in Consumer Research 44, 2016
2016
Seeing Brands Through “Me” Colored Glasses: Effects of Self-Threat and Brand Attachment on Brand Evaluations
N Danienta, TB White
ACR North American Advances, 2016
2016
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Articles 1–4