| Doing good and doing bad: The impact of corporate social responsibility and irresponsibility on firm performance JM Price, W Sun Journal of Business Research 80, 82-97, 2017 | 352 | 2017 |
| Linking corporate social responsibility to firm default risk W Sun, K Cui European Management Journal 32 (2), 275-287, 2014 | 268 | 2014 |
| Reexamining corporate social responsibility and shareholder value: The inverted-U-shaped relationship and the moderation of marketing capability W Sun, S Yao, R Govind Journal of Business Ethics 160, 1001-1017, 2019 | 101 | 2019 |
| The longitudinal effects of internationalization on firm performance: The moderating role of marketing capability W Sun, J Price, Y Ding Journal of Business Research 95, 326-337, 2019 | 75 | 2019 |
| The impact of environmental uncertainty on increasing customer satisfaction through corporate social responsibility W Sun, JM Price European Journal of Marketing 50 (7/8), 1209-1238, 2016 | 74 | 2016 |
| Service quality and global competitiveness: evidence from global service firms W Sun, J Pang Journal of Service Theory and Practice 27 (6), 1058-1080, 2017 | 61 | 2017 |
| The relationship between symbolic meanings and adoption intention of electric vehicles in China: The moderating effects of consumer self-identity and face consciousness R Liu, Z Ding, Y Wang, X Jiang, X Jiang, W Sun, D Wang, Y Mou, M Liu Journal of Cleaner Production 288, 125116, 2021 | 58 | 2021 |
| How cultural values and anticipated guilt matter in Chinese residents’ intention of low carbon consuming behavior X Jiang, Z Ding, X Li, J Sun, Y Jiang, R Liu, D Wang, Y Wang, W Sun Journal of Cleaner Production 246, 119069, 2020 | 51 | 2020 |
| Product market diversification and market emphasis: Impacts on firm idiosyncratic risk in market turbulence W Sun, R Govind European Journal of Marketing 51 (7/8), 1308-1331, 2017 | 38 | 2017 |
| Is doing bad always punished? A moderated longitudinal analysis on corporate social irresponsibility and firm value W Sun, Z Ding Business & Society 60 (7), 1811-1848, 2021 | 37 | 2021 |
| Corporate social responsibility and cash flow volatility: The curvilinear moderation of marketing capability W Sun, Y Ding Journal of Business Research 116, 48-59, 2020 | 35 | 2020 |
| Research on the influence of anthropomorphic design on the consumers' express packaging recycling willingness: the moderating effect of psychological ownership Z Ding, J Sun, Y Wang, X Jiang, R Liu, W Sun, Y Mou, D Wang, M Liu Resources, Conservation and Recycling 168, 105269, 2021 | 27 | 2021 |
| Internationalization and firm default risk: The roles of environmental dynamism and marketing capability W Sun, Z Ding, X Xu, K Cui Journal of business research 121, 142-153, 2020 | 24 | 2020 |
| Board structure and firm capability: An environment-embedded relationship between board diversity and marketing capability W Sun, Z Ding, J Price Industrial Marketing Management 90, 14-29, 2020 | 24 | 2020 |
| A new understanding of marketing and “doing good”: Marketing’s power in the TMT and corporate social responsibility W Sun, R Govind Journal of business ethics 176 (1), 89-109, 2022 | 22 | 2022 |
| Implications of marketing capability and research and development intensity on firm default risk W Sun, JM Price Journal of Marketing Management 32 (1-2), 179-206, 2016 | 14 | 2016 |
| Geographic diversification, product diversification, and firm cash flow volatility: The moderating effect of firm dynamic capability W Sun, R Govind Journal of Strategic Marketing 26 (5), 440-461, 2018 | 10 | 2018 |
| The effects of weather on negative Hedonic consumption: What the weather tells the marketer W Sun, R Govind, N Garg Advances in Consumer Research 8, 47-49, 2009 | 10 | 2009 |
| Firm governance and functional strengths: the impact of board diversity on firm marketing capability W Sun, X Xu, R Govind British Journal of Management 33 (4), 1950-1968, 2022 | 8 | 2022 |
| Geographically varying effects of weather on tobacco consumption: Implications for health marketing initiatives R Govind, N Garg, W Sun Health Marketing Quarterly 31 (1), 46-64, 2014 | 7 | 2014 |
