Jhih-Syuan Lin
Jhih-Syuan Lin
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To app or not to app: Engaging consumers via branded mobile apps
E Kim, JS Lin, Y Sung
Journal of Interactive Advertising 13 (1), 53-65, 2013
When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motive
Y Shan, KJ Chen, JS Lin
International Journal of Advertising 39 (5), 590-610, 2020
Are you following me? A content analysis of TV networks’ brand communication on Twitter
JS Lin, J Peņa
Journal of interactive Advertising 12 (1), 17-29, 2011
Nothing can tear us apart: The effect of brand identity fusion in consumer–brand relationships
JS Lin, Y Sung
Psychology & Marketing 31 (1), 54-69, 2014
Understanding consumer engagement with celebrity-endorsed E-Cigarette advertising on instagram
J Phua, JSE Lin, DJ Lim
Computers in Human Behavior 84, 93-102, 2018
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
KJ Chen, J Kim, JS Lin
Journal of Consumer Behaviour 14 (3), 208-218, 2015
Would you be my friend? An examination of global marketers' brand personification strategies in social media
KJ Chen, JS Lin, JH Choi, JM Hahm
Journal of Interactive Advertising 15 (2), 97-110, 2015
Personality traits, motivations, and emotional consequences of social media usage
JS Lin, YI Lee, Y Jin, B Gilbreath
Cyberpsychology, Behavior, and Social Networking 20 (10), 615-623, 2017
Actual self vs. avatar self: The effect of online social situation on self-expression
Y Sung, J Moon, JS Lin
Journal of Virtual Worlds Research 4 (1), 2011
Social television: Examining the antecedents and consequences of connected TV viewing
JS Lin, Y Sung, KJ Chen
Computers in Human Behavior 58, 171-178, 2016
Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers
SC Chu, JS Lin
International Journal of Strategic Communication 7 (1), 43-64, 2013
Stop playing with your food: a comparison of for-profit and non-profit food-related advergames
V Cicchirillo, JS Lin
Journal of Advertising Research 51 (3), 484-498, 2011
Understanding the nature, uses, and gratifications of social television: Implications for developing viewer engagement and network loyalty
JS Lin, KJ Chen, Y Sung
Journal of Broadcasting & Electronic Media 62 (1), 1-20, 2018
Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms
Y Jin, JS Lin, B Gilbreath, YI Lee
International Journal of Strategic Communication 11 (2), 115-132, 2017
Antecedents and consequences of cross-media usage: A study of a TV program's official web site
JS Lin, CH Cho
Journal of Broadcasting & Electronic Media 54 (2), 316-336, 2010
Political brand communities as social network clusters: winning and trailing candidates in the GOP 2016 primary elections
JS Lin, I Himelboim
Journal of Political Marketing 18 (1-2), 119-147, 2019
The interplay of culture and situational cues in consumers' brand evaluation
Y Sung, SM Choi, JS Lin
International Journal of Consumer Studies 36 (6), 696-701, 2012
Cross-cutting and like-minded discussion on social media: The moderating role of issue importance in the (de) mobilizing effect of political discussion on political participation
HT Chen, JS Lin
Journal of Broadcasting & Electronic Media 65 (1), 135-156, 2021
Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition
KJ Chen, JS Lin
European Journal of Marketing 55 (8), 2174-2200, 2021
Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent
KJ Chen, JS Lin, Y Shan
Journal of Consumer Behaviour 20 (6), 1436-1448, 2021
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