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Philip J. Rosenberger III
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Cited by
Year
Reevaluating green marketing: a strategic approach
MJ Polonsky, PJ Rosenberger III
Business Horizons 44 (5), 21-30, 2001
9382001
Reevaluating green marketing: A strategic approach
MJ Polonsky, PJ Rosenberger III
Business horizons 44 (5), 21-30, 2001
9382001
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
ML Cheung, G Pires, PJ Rosenberger
Asia Pacific Journal of Marketing and Logistics, 2020
4762020
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
ML Cheung, GD Pires, PJ Rosenberger III
International Journal of Economics and Business Research 17 (3), 243-261, 2019
2652019
The effect of corporate image in the formation of customer loyalty: An Australian replication
AE Hart, PJ Rosenberger III
Australasian Marketing Journal 12 (3), 88-96, 2004
1992004
Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong
ML Cheung, GD Pires, PJ Rosenberger III, WKS Leung, H Ting
Australasian Marketing Journal 29 (2), 118-131, 2021
1882021
The influence of involvement, following sport and fan identification on fan loyalty: An Australian perspective
S Stevens, PJ Rosenberger
International Journal of Sports Marketing and Sponsorship 13 (3), 57-71, 2012
1862012
Driving consumer–brand engagement and co-creation by brand interactivity
ML Cheung, GD Pires, PJ Rosenberger, MJ De Oliveira
Marketing Intelligence & Planning 38 (4), 523-541, 2020
1752020
Driving COBRAs: the power of social media marketing
ML Cheung, GD Pires, PJ Rosenberger III, MJ De Oliveira
Marketing Intelligence & Planning 39 (3), 361-376, 2021
1222021
Developing green products: learning from stakeholders
MJ Polonsky, PJ Rosenberger III, J Ottman
Asia Pacific Journal of Marketing and Logistics 10 (1), 22-43, 1998
1201998
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
ML Cheung, GD Pires, PJ Rosenberger, WKS Leung, MNS Sharipudin
Journal of Retailing and Consumer Services 61, 102574, 2021
1162021
Demystifying the differences in the impact of training and incentives on employee performance: mediating roles of trust and knowledge sharing
YLA Lee, A Malik, PJ Rosenberger III, P Sharma
Journal of Knowledge Management 24 (8), 1987-2006, 2020
942020
The role of social media elements in driving co-creation and engagement
ML Cheung, G Pires, PJ Rosenberger III, WKS Leung, MK Chang
Asia Pacific Journal of Marketing and Logistics, 2021
872021
Using brand personality to measure the effectiveness of image transfer in formula one racing.
B Donahay, PJ Rosenberger III
Marketing Bulletin 18, 2007
862007
Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement
JH Yun, PJ Rosenberger III, K Sweeney
Asia Pacific Journal of Marketing and Logistics 33 (3), 755-782, 2021
782021
Factors affecting group-oriented travel intention to major events
N Regan, J Carlson, PJ Rosenberger III
Journal of Travel & Tourism Marketing 29 (2), 185-204, 2012
752012
Factors affecting smart working: Evidence from Australia
A Malik, PJ Rosenberger III, M Fitzgerald, L Houlcroft
International Journal of Manpower 37 (6), 1042-1066, 2016
712016
Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective
J Carlson, MM Rahman, PJ Rosenberger III, HH Holzmüller
Journal of Marketing Management 32 (9-10), 900-925, 2016
672016
Cultivating group-oriented travel behaviour to major events: Assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host …
J Carlson, PJ Rosenberger III, MM Rahman
Journal of Marketing Management 31 (9-10), 1065-1089, 2015
632015
Exploring consumer–brand engagement: A holistic framework
ML Cheung, GD Pires, PJ Rosenberger III
European Business Review 33 (1), 2021
502021
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