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Yuhosua Ryoo
Title
Cited by
Cited by
Year
The Effect of Descriptive Norms and Construal Level on Consumers' Sustainable Behaviors
Y Ryoo, NK Hyun, Y Sung
Journal of Advertising 46 (4), 536-549, 2017
702017
What Makes Materialistic Consumers More Ethical? Self-Benefit vs. Other-Benefit Appeals
Y Ryoo, Y Sung, I Chechelnytska
Journal of Business Research 110, 173-183, 2020
652020
Using Descriptive and Injunctive Norms to Encourage COVID-19 Social Distancing and Vaccinations
Y Ryoo, WJ Kim
Health Communication 38 (4), 732-741, 2023
362023
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns
WJ Kim, Y Ryoo, SY Lee, JA Lee
Journal of Advertising 52 (4), 504-522, 2023
232023
Ethical Dissonance in Environmental Advertising: Moderating Effects of Self-benefit versus Other-benefit Appeals
WJ Kim, Y Ryoo, S Yoon, K Kim
International Journal of Advertising 40 (8), 1320-1342, 2021
222021
Interpret Me! The Interplay between Visual Metaphors and Verbal Messages in Advertising
Y Ryoo, YA Jeon, Y Sung
International Journal of Advertising 40 (5), 760-782, 2021
192021
Hypocrisy Induction: Using Chatbots to Promote COVID-19 Social Distancing
WJ Kim, Y Ryoo
Cyberpsychology, Behavior, and Social Networking 25 (1), 27-36, 2022
172022
Moral Credentials versus Moral Credits: Two Paths to Consumers’ Licensing of Brand Transgressions
Y Ryoo
Journal of Business Research 146, 13-31, 2022
152022
Hypocrisy Induction in Advertising
WJ Kim, Y Ryoo, M Drumwright, S Yoon
Journal of Advertising 52 (3), 349-368, 2023
142023
Political YouTube Channel Reputation (PYCR): Development and Validation of A Multidimensional Scale
Y Ryoo, H Yu, E Han
Telematics and Informatics 61, 101606, 2021
92021
Increasing the Efficacy of Emotional Appeal Ads on Online Video-watching Platforms: The Effects of Goals and Emotional Approach Tendency on Ad-skipping Behavior
YA Jeon, Y Ryoo, HJ Yoon
Journal of Advertising 53 (1), 1-18, 2024
82024
The Impact of Materialism and Moral Identity on Post-Neutralization Behavior in Social Media Environmental Campaigns
Y Ryoo, S Kafiliveyjuyeh, JA Lee, WJ Kim, Y Sung
International Journal of Advertising 43 (3), 434-464, 2024
62024
The Psychological Consequences of Envying Influencers on Instagram
JA Lee, SY Lee, Y Ryoo, WJ Kim, Y Sung
Cyberpsychology, Behavior, and Social Networking 25 (11), 703-708, 2022
62022
Mind over Matter: How Biased Perceptions of Political Knowledge Influence Selection and Evaluation of Political YouTube Channels
H Yu, Y Ryoo, E Han
Internet Research 34 (2), 474-494, 2024
52024
Approach versus Avoidance: A Self-Regulatory Perspective on Hypocrisy Induction in Anti-Cyberbullying CSR Campaigns
Y Ryoo, WJ Kim
Journal of Business Ethics 189, 345-364, 2024
52024
Art Infusion Effect in Product Design: The Roles of Art Popularity and Art Image
YS Sung, R Yuhosua
The Korean Journal of Consumer and Advertising Psychology 15 (4), 601-626, 2014
4*2014
The Blame Shift: Robot Service Failures Hold Service Firms More Accountable
Y Ryoo, YA Jeon, WJ Kim
Journal of Business Research 171, 114360, 2024
22024
Price-Ethicality Association: When Price Discounts Inhibit Ethical Purchasing
Y Ryoo, WJ Kim
Journal of Business Research 169, 114242, 2023
22023
Are You a Good Person, or Just Being Good?: Social Norms Moderate Consistency and Licensing Effects in Social Media
Y Ryoo
The University of Texas at Austin, 2019
2019
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Articles 1–19