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Kwanho Suk
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The moderating effect of on‐line experience on the antecedents and consequences of on‐line satisfaction
W Rodgers, S Negash, K Suk
Psychology & Marketing 22 (4), 313-331, 2005
3652005
The influence of price presentation order on consumer choice
K Suk, J Lee, DR Lichtenstein
Journal of Marketing Research 49 (5), 708-717, 2012
792012
The effect of package shape on calorie estimation
J Koo, K Suk
International Journal of Research in Marketing 33 (4), 856-867, 2016
692016
Disambiguating the role of ambiguity in perceptual assimilation and contrast effects
MP Lee, K Suk
Journal of Consumer Research 36 (5), 890-897, 2010
462010
To seek variety or uniformity: The role of culture in consumers’ choice in a group setting
SO Yoon, K Suk, SM Lee, EY Park
Marketing Letters 22, 49-64, 2011
372011
The underlying mechanism of self-regulatory focus impact on compromise choice
G Ryu, K Suk, SO Yoon, J Park
Journal of Business Research 67 (10), 2056-2063, 2014
362014
Is $0 better than free? Consumer response to “$0” versus “free” framing of a free promotion
J Koo, K Suk
Journal of Retailing 96 (3), 383-396, 2020
232020
The effect of reference point diagnosticity on attractiveness and intentions ratings
K Suk, SO Yoon, DR Lichtenstein, SY Song
Journal of Marketing Research 47 (5), 983-995, 2010
202010
The moderating role of product familiarity on the relationship between attribute similarity and choice
KH Suk
Korea Marketing Review 23 (3), 57-73, 2008
162008
The moderating role of decision task goals in attribute weight convergence
K Suk, SO Yoon
Organizational Behavior and Human Decision Processes 118 (1), 37-45, 2012
122012
The devil is in the specificity: The negative effect of prediction specificity on prediction accuracy
SO Yoon, K Suk, JK Goo, J Lee, SM Lee
Psychological science 24 (7), 1164-1170, 2013
112013
EDLP or HiLo? The influence of consumer psychological variables on store choice
KH Suk, SO Yoon, JE Koo
Journal of the Korean Marketing Association 27 (March), 67-84, 2012
112012
Unsuccessful Purchase Experiences and Future Consumer Decisions: Effects of Initial Goal Setting Processes and Counterfactual Thoughts.
JH Na, J Park, K Suk
Advances in consumer research 35, 2008
72008
Effects of donation collection methods on donation amount: Nudging donation for the cause and overhead
K Suk, T Mudita
Psychology & Marketing 40 (4), 690-706, 2023
52023
Consumer preference for pay-per-use service tariffs: the roles of mental accounting
S Yun, K Suk
Journal of the Academy of Marketing Science 50 (5), 1111-1124, 2022
52022
The effects of message framing on consumer preference for price cuts and bonus packs
HS Park, KH Suk
Researches in Consumer Studies 27 (6), 1-23, 2016
52016
Predicted versus experienced satisfaction when consumers seek variety
K Suk, J Lee
Journal of Consumer Studies 21 (1), 181-199, 2010
52010
The 1-in-X effect in perceptions of risk likelihood differences
K Suk, S Hwang, Y Jeong
Organizational Behavior and Human Decision Processes 170, 104131, 2022
22022
Charitable Organizations’ Cost Disclosure Mitigates Overhead Aversion
K Suk, T Mudita
Sustainability 13 (23), 13425, 2021
22021
Ten days (vs. May 10) make you rush: The effect of time descriptions on task scheduling
Y Jeong, S Hwang, K Suk
Journal of Applied Social Psychology 53 (2), 121-133, 2023
12023
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Articles 1–20