| How knowledge affects radical innovation: Knowledge base, market knowledge acquisition, and internal knowledge sharing KZ Zhou, CB Li Strategic management journal 33 (9), 1090-1102, 2012 | 1313 | 2012 |
| How strategic orientations influence the building of dynamic capability in emerging economies KZ Zhou, CB Li Journal of Business Research 63 (3), 224-231, 2010 | 818 | 2010 |
| How does strategic orientation matter in Chinese firms? KZ Zhou, CB Li Asia Pacific Journal of Management 24, 447-466, 2007 | 216 | 2007 |
| Achieving superior financial performance in China: Differentiation, cost leadership, or both? CB Li, JJ Li Journal of international Marketing 16 (3), 1-22, 2008 | 198 | 2008 |
| A path analysis of greenwashing in a trust crisis among Chinese energy companies: The role of brand legitimacy and brand loyalty R Guo, L Tao, CB Li, T Wang Journal of business ethics 140, 523-536, 2017 | 182 | 2017 |
| Timely or considered? Brand trust repair strategies and mechanism after greenwashing in China—from a legitimacy perspective R Guo, W Zhang, T Wang, CB Li, L Tao Industrial marketing management 72, 127-137, 2018 | 113 | 2018 |
| Do business and political ties differ in cultivating marketing channels for foreign and local firms in China? MC Dong, CB Li, DK Tse Journal of International Marketing 21 (1), 39-56, 2013 | 88 | 2013 |
| Does customer participation hurt new product development performance? Customer role, product newness, and conflict L Wang, JL Jin, KZ Zhou, CB Li, E Yin Journal of Business Research 109, 246-259, 2020 | 74 | 2020 |
| Corrigendum to “Timely or Considered? Brand trust repair strategies and mechanism after greenwashing in China-from a legitimacy perspective”[INDUSTRIAL MARKETING MANAGEMENT … R Guo, W Zhang, T Wang, CB Li, L Tao Industrial Marketing Management 82, 309, 2019 | 1 | 2019 |
