| Consumer-brand identity and online advertising message elaboration KW Graham, KM Wilder Journal of Research in Interactive Marketing, 2020 | 72 | 2020 |
| Integration, knowledge creation and B2B governance: The role of resource hierarchies in financial performance FG Adams, KW Graham Industrial Marketing Management 63, 179-191, 2017 | 65 | 2017 |
| Is what students want what they really need? A values view of undergraduate marketing elective course offerings KW Graham, G Achenreiner, M McDermott, E Crosby Marketing Education Review 30 (3), 140-149, 2020 | 17 | 2020 |
| The role of dynamic capabilities in firm-level technology adoption processes: A qualitative investigation K Graham, R Moore Journal of Innovation Management 9 (1), 25-50, 2021 | 13 | 2021 |
| Direct mail advertising to Hispanics: The influence of acculturation on attitude toward the ad KW Graham Oklahoma State University, 2005 | 8 | 2005 |
| The influence of technology addiction on technology acceptance and use: An exploration of mobile communications technology KW Graham Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 4 | 2015 |
| Two faces of brand hate: Corporate vs. human brands: An abstract KW Graham, MJ Pelletier, K Wilder Academy of Marketing Science Annual Conference, 513-514, 2020 | 3 | 2020 |
| The Influence of Absorptive Capacity and Micro-politics on Firm-Level Technology Adoption Decisions KW Graham, RS Moore 2016 SMA Proceedings 434, 2016 | 3 | 2016 |
| Knowledge Creation and Firm Performance: The Role of Process Integration in Collaborative Relationships KW Graham, FG Adams Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 2 | 2016 |
| Firm-level technology adoption processes—A qualitative investigation KW Graham, RS Moore Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 1 | 2017 |
| A dynamic capabilities view of technology adoption success: The influence of micro-politics KW Graham Mississippi State University, 2015 | 1 | 2015 |
| Effects of Video Manipulation on Believability and Consumer Attitudes in Direct-to-Consumer Pharmaceutical Advertising: An Abstract MJ Pelletier, KW Graham, K Hopkins, CD Hopkins Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
Frank AdamsProfessor of Supply Chain & Marketing, Mississippi State UniversityVerified email at business.msstate.edu
