Melissa N. Clark
Melissa N. Clark
Verified email at coastal.edu
Title
Cited by
Cited by
Year
The influence of social media investment on relational outcomes: A relationship marketing perspective
M Clark, J Melancon
International Journal of Marketing Studies 5 (4), 132, 2013
1582013
Relationship marketing in A B2C context: The moderating role of personality traits
MT Adjei, MN Clark
Journal of Retailing and Consumer Services 17 (1), 73-79, 2010
1292010
Relationship quality in higher education marketing: the role of social media engagement
M Clark, MB Fine, CL Scheuer
Journal of Marketing for Higher Education 27 (1), 40-58, 2017
1042017
Brand community integration and satisfaction with social media sites: a comparative study
M Clark, HG Black, K Judson
Journal of Research in Interactive Marketing, 2017
702017
The impact of service fairness perceptions on relationship quality
MN Clark, MT Adjei, DN Yancey
Services Marketing Quarterly 30 (3), 287-302, 2009
452009
Relationship quality in the pharmaceutical industry: An empirical analysis
M Clark, D Vorhies, J Bentley
Journal of Medical Marketing 11 (2), 144-155, 2011
302011
The use of Sina Weibo and Twitter by international luxury hotels
W Wen, M Clark, B Kang, M Fine
Tourism culture & communication 16 (3), 137-145, 2016
72016
Value-added university services: The importance of on-campus recreational facilities
MB Fine, MN Clark, CL Scheuer
Services Marketing Quarterly 37 (1), 24-35, 2016
52016
Converting purchase commitments into purchase fulfillments: An examination of salesperson characteristics and influence tactics
M Clark
Industrial Marketing Management 85, 97-109, 2020
32020
Here to stay or a thing of the past? A study into the perception of quick response codes
M Fine, M Clark
Journal of Digital & Social Media Marketing 3 (2), 189-199, 2015
22015
Consumer News Preferences for Mobile Applications
M Fine, M Clark
Journal of Digital and Social Media Marketing 2 (2), 195-203, 2014
22014
The Effects of Branding and Relationship Marketing on Physician Lifetime Value in the Pharmaceutical Industry
M Clark
ProQuest, 2007
12007
Promoting Coastal Ecotourism To Millennials Through Social Media
M Clark, P Clark, M Latta
The Coastal Business Journal 17 (1), 26-50, 2019
2019
Consumer Perceptions of Solar Energy Programs Offered by Utility Providers
M Clark, J Doll
Back to the Future: Revisiting the Foundations of Marketing, 34, 2018
2018
Utilising social media to improve relationship quality: the case of the university library
MN Clark, SD Bacon
International Journal of Electronic Customer Relationship Management 11 (4 …, 2018
2018
Journal of Research in Interactive Marketing
M Clark, HG Black, K Judson
Marketing 11 (1), 39-55, 2017
2017
Maximising the value of a pharmaceutical line extension using discrete choice modelling, secondary data and market segmentation
M Latta, M Clark
Applied Marketing Analytics 2 (1), 84-91, 2016
2016
RELATIONSHIP MARKETING IN THE PHARMACEUTICAL INDUSTRY
MN Clark, FDW Vorhies
Enhancing Knowledge Development in Marketing, 528, 2010
2010
THE ANTECEDENTS OF BRAND VALUE IN PHARMACEUTICAL MARKETS
MN Clark, FDW Vorhies
Enhancing Knowledge Development in Marketing, 318, 2008
2008
Journal of Research in Interactive Marketing
TB Clarke, BJ Jansen
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Articles 1–20