Yongjun Sung
Yongjun Sung
Professor of Psychology, Korea University
Verified email at - Homepage
Cited by
Cited by
Pictures speak louder than words: Motivations for using Instagram
E Lee, JA Lee, JH Moon, Y Sung
Cyberpsychology, behavior, and social networking 18 (9), 552-556, 2015
Effects of brand personality on brand trust and brand affect
Y Sung, J Kim
Psychology & marketing 27 (7), 639-661, 2010
Brand personality structures in the United States and Korea: Common and culture-specific factors
Y Sung, SF Tinkham
Journal of Consumer Psychology 15 (4), 334-350, 2005
Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth
E Kim, Y Sung, H Kang
Computers in Human Behavior 37, 18-25, 2014
Why we post selfies: Understanding motivations for posting pictures of oneself
Y Sung, JA Lee, E Kim, SM Choi
Personality and Individual Differences 97, 260-265, 2016
Understanding Attitudes toward and Behaviors in Response to Product Placement
F de Gregorio, Y Sung
Journal of Advertising 39 (1), 83-96, 2010
To app or not to app: Engaging consumers via branded mobile apps
E Kim, JS Lin, Y Sung
Journal of Interactive Advertising 13 (1), 53-65, 2013
Follow me! Global marketers’ Twitter use
ES Kwon, Y Sung
Journal of Interactive Advertising 12 (1), 4-16, 2011
The role of narcissism in self-promotion on Instagram
JH Moon, E Lee, JA Lee, TR Choi, Y Sung
Personality and individual Differences 101, 22-25, 2016
Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior
E Kim, JA Lee, Y Sung, SM Choi
Computers in Human Behavior 62, 116-123, 2016
An explorative study of Korean consumer participation in virtual brand communities in social network sites
Y Sung, Y Kim, O Kwon, J Moon
Journal of Global Marketing 23 (5), 430-445, 2010
Dimensions of luxury brand personality: Scale development and validation
Y Sung, SM Choi, H Ahn, YA Song
Psychology & Marketing 32 (1), 121-132, 2015
“I won't leave you although you disappoint me”: The interplay between satisfaction, investment, and alternatives in determining consumer–brand relationship commitment
Y Sung, SM Choi
Psychology & Marketing 27 (11), 1050-1073, 2010
Bridging or bonding? A cross-cultural study of social relationships in social networking sites
SM Choi, Y Kim, Y Sung, D Sohn
Information, Communication & Society 14 (1), 107-129, 2011
Instagram versus Snapchat: Self-expression and privacy concern on social media
TR Choi, Y Sung
Telematics and informatics 35 (8), 2289-2298, 2018
Using a consumer socialization framework to understand electronic word-of-mouth (eWOM) group membership among brand followers on Twitter
SC Chu, Y Sung
Electronic Commerce Research and Applications 14 (4), 251-260, 2015
Brand followers: Consumer motivation and attitude towards brand communications on Twitter
ES Kwon, E Kim, Y Sung, CY Yoo
International Journal of Advertising 33 (4), 657-680, 2014
Brand commitment in consumer–brand relationships: An investment model approach
Y Sung, WK Campbell
Journal of Brand Management 17 (2), 97-113, 2009
Nothing can tear us apart: The effect of brand identity fusion in consumer–brand relationships
JS Lin, Y Sung
Psychology & Marketing 31 (1), 54-69, 2014
To play or not to play: an exploratory content analysis of branded entertainment in Facebook
J Zhang, Y Sung, WN Lee
American Journal of Business 25 (1), 53-64, 2010
The system can't perform the operation now. Try again later.
Articles 1–20