Yongjun Sung
Yongjun Sung
Professor of Psychology, Korea University
Verified email at korea.ac.kr
TitleCited byYear
Brand personality structures in the United States and Korea: Common and culture-specific factors
Y Sung, SF Tinkham
Journal of Consumer Psychology 15 (4), 334-350, 2005
4612005
Effects of brand personality on brand trust and brand affect
Y Sung, J Kim
Psychology & Marketing 27 (7), 639-661, 2010
3272010
Understanding Attitudes toward and Behaviors in Response to Product Placement
F de Gregorio, Y Sung
Journal of Advertising 39 (1), 83-96, 2010
2142010
Follow me! Global marketers’ Twitter use
ES Kwon, Y Sung
Journal of Interactive Advertising 12 (1), 4-16, 2011
1662011
An explorative study of Korean consumer participation in virtual brand communities in social network sites
Y Sung, Y Kim, O Kwon, J Moon
Journal of Global Marketing 23 (5), 430-445, 2010
1512010
Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth
E Kim, Y Sung, H Kang
Computers in Human Behavior 37, 18-25, 2014
1412014
Bridging or bonding? A cross-cultural study of social relationships in social networking sites
SM Choi, Y Kim, Y Sung, D Sohn
Information, Communication & Society 14 (1), 107-129, 2011
1202011
Pictures speak louder than words: Motivations for using Instagram
E Lee, JA Lee, JH Moon, Y Sung
Cyberpsychology, Behavior, and Social Networking 18 (9), 552-556, 2015
1172015
To app or not to app: Engaging consumers via branded mobile apps
E Kim, JS Lin, Y Sung
Journal of Interactive Advertising 13 (1), 53-65, 2013
962013
To play or not to play: an exploratory content analysis of branded entertainment in Facebook
J Zhang, Y Sung, WN Lee
American Journal of Business 25 (1), 53-64, 2010
962010
“I won't leave you although you disappoint me”: The interplay between satisfaction, investment, and alternatives in determining consumer–brand relationship commitment
Y Sung, SM Choi
Psychology & Marketing 27 (11), 1050-1073, 2010
942010
Non-student consumer attitudes towards product placement: Implications for public policy and advertisers
Y Sung, F De Gregorio, JH Jung
International Journal of Advertising 28 (2), 257-285, 2009
792009
Why we post selfies: Understanding motivations for posting pictures of oneself
Y Sung, JA Lee, E Kim, SM Choi
Personality and Individual Differences 97, 260-265, 2016
732016
Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior
E Kim, JA Lee, Y Sung, SM Choi
Computers in Human Behavior 62, 116-123, 2016
682016
Brand commitment in consumer–brand relationships: An investment model approach
Y Sung, WK Campbell
Journal of Brand Management 17 (2), 97-113, 2009
672009
New brand worlds: College student consumer attitudes toward brand placement in films, television shows, songs, and video games
Y Sung, F De Gregorio
Journal of Promotion Management 14 (1-2), 85-101, 2008
622008
Dimensions of luxury brand personality: Scale development and validation
Y Sung, SM Choi, H Ahn, YA Song
Psychology & Marketing 32 (1), 121-132, 2015
612015
The role of narcissism in self-promotion on Instagram
JH Moon, E Lee, JA Lee, TR Choi, Y Sung
Personality and Individual Differences 101, 22-25, 2016
592016
The predictive roles of brand personality on brand trust and brand affect: A study of Korean consumers
Y Sung, J Kim, JH Jung
Journal of International Consumer Marketing 22 (1), 5-17, 2009
542009
Nothing can tear us apart: The effect of brand identity fusion in consumer–brand relationships
JS Lin, Y Sung
Psychology & Marketing 31 (1), 54-69, 2014
492014
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