| Green knowledge sharing, stakeholder pressure, absorptive capacity, and green innovation: Evidence from Chinese manufacturing firms M Song, MX Yang, KJ Zeng, W Feng Business Strategy and the Environment 29 (3), 1517-1531, 2020 | 233 | 2020 |
| The impacts of fear and uncertainty of COVID-19 on environmental concerns, brand trust, and behavioral intentions toward green hotels Y Jian, IY Yu, MX Yang, KJ Zeng Sustainability 12 (20), 8688, 2020 | 177 | 2020 |
| The relation between valence and arousal in subjective experience varies with personality and culture P Kuppens, F Tuerlinckx, M Yik, P Koval, J Coosemans, KJ Zeng, ... Journal of personality 85 (4), 530-542, 2017 | 136 | 2017 |
| Environmentally sustainable or economically sustainable? The effect of Chinese manufacturing firms' corporate sustainable strategy on their green performances MX Yang, J Li, IY Yu, KJ Zeng, JM Sun Business Strategy and the Environment 28 (6), 989-997, 2019 | 58 | 2019 |
| Review platforms as prosumer communities: theory, practices and implications H Chan, KJ Zeng, MX Yang European Journal of Marketing 56 (10), 2698-2720, 2022 | 30 | 2022 |
| Managing loyalty program communications in the digital era: does culture matter? MX Yang, KJ Zeng, H Chan, YY Irina Journal of Retailing and Consumer Services 60, 102476, 2021 | 26 | 2021 |
| Anchoring-and-adjustment during affect inferences M Yik, KFE Wong, KJ Zeng Frontiers in psychology 9, 2567, 2019 | 17 | 2019 |
| Communication strategies for multi-tier loyalty programs: the role of progress framing KJ Zeng, YY Irina, MX Yang, H Chan Tourism Management 91, 104460, 2022 | 12 | 2022 |
| Looking-forward or looking-back: feedback strategies in tier-based hotel loyalty programs YY Irina, C Liu, MX Yang, KJ Zeng International Journal of Hospitality Management 102, 103164, 2022 | 12 | 2022 |
| Bolstering ratings and reviews systems on multi-sided platforms: a co-creation perspective H Chan, MX Yang, KJ Zeng Journal of Business Research 139, 208-217, 2022 | 8 | 2022 |
| Retain or upgrade: the progress-framing effect in hierarchical loyalty programs MX Yang, YY Irina, H Chan, KJ Zeng International Journal of Hospitality Management 89, 102562, 2020 | 8 | 2020 |
| Employees' geographic social identity and group pro‐environmental behaviors: Cross‐cultural evidence from 45 countries KJ Zeng, IY Yu, SH Tso, MX Yang Business Strategy and the Environment 32 (6), 3848-3860, 2023 | 6 | 2023 |
| Prosocial individual values and collective action: Does the societal culture matter? KJ Zeng, IY Yu, M Song, MX Yang, J Li Social Behavior and Personality: an international journal 47 (5), 1-9, 2019 | 5 | 2019 |
| Understanding social and psychological effects of social media on contemporary digital consumers KJ Zeng, CL Wang, MX Yang, G Li Frontiers in Psychology 14, 1213731, 2023 | 4 | 2023 |
| Can travelling abroad experiences trigger tourist misbehaviours? The role of moral relativism IY Yu, MX Yang, DXF Fan, KJ Zeng Current Issues in Tourism 26 (19), 3102-3110, 2023 | 3 | 2023 |
| FEEDBACK FRAMING IN LOYALTY PROGRAMS: A CROSS-CULTURAL INVESTIGATION MX Yang, KJ Zeng, H Chan Global Marketing Conference, 456-456, 2018 | | 2018 |
Morgan YANG (MKT)The Hang Seng University of Hong KongVerified email at hsu.edu.hk
