Martin J. Liu
Martin J. Liu
University of Nottingham Business School China
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Growing on steroids: Rapidly scaling the user base of digital ventures through digital innovaton.
J Huang, O Henfridsson, MJ Liu, S Newell
Mis Quarterly 41 (1), 2017
Predicting RFID adoption in healthcare supply chain from the perspectives of users
AYL Chong, MJ Liu, J Luo, O Keng-Boon
International Journal of Production Economics 159, 66-75, 2015
Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews
AYL Chong, E Ch’ng, MJ Liu, B Li
International Journal of Production Research 55 (17), 5142-5156, 2017
Reprint of “Green Supply Chain Collaboration implementation in China: The mediating role of guanxi”
J Luo, AYL Chong, EWT Ngai, MJ Liu
Transportation Research Part E: Logistics and Transportation Review 74, 37-49, 2015
A neural network approach to predicting price negotiation outcomes in business-to-business contexts
DC Moosmayer, AYL Chong, MJ Liu, B Schuppar
Expert Systems with Applications 40 (8), 3028-3035, 2013
The moderating effect of individual level collectivist values on brand loyalty
FM Thompson, A Newman, M Liu
Journal of Business Research 67 (11), 2437-2446, 2014
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
R Yuan, MJ Liu, J Luo, DA Yen
Journal of Business Research 69 (8), 3069-3076, 2016
Explicating industrial brand equity
SFS Alwi, B Nguyen, TC Melewar, YH Loh, M Liu
Industrial Management & Data Systems, 2016
Value marketing through corporate reputation: An empirical investigation of Thai hospitals
N Srivoravilai, TC Melewar, MJ Liu, N Yannopoulou
Journal of Marketing Management 27 (3-4), 243-268, 2011
Authenticity perceptions in the Chinese marketplace
MJ Liu, N Yannopoulou, X Bian, R Elliott
Journal of Business Research 68 (1), 27-33, 2015
An empirical analysis of consumer motivation towards reverse exchange
V Kumar, M Amorim, A Bhattacharya, JA Garza-Reyes, R Yuan, MJ Liu, ...
Supply Chain Management: An International Journal, 2016
Understanding and predicting what influence online product sales? A neural network approach
F Hou, B Li, AYL Chong, N Yannopoulou, MJ Liu
Production Planning & Control 28 (11-12), 964-975, 2017
A critical review of the literature on authenticity: evolution and future research agenda
R Yuan, MJ Liu, J Luo, B Nguyen, F Yang
International Journal of Services, Economics and Management 6 (4), 339-56, 2014
The role of social media in managing supplier attractiveness: An investigation of business-to-business markets
Z Toth, M Liu, J Luo, C Braziotis
International Journal of Operations & Production Management, 2019
Exploring social change through social media: The case of the Facebook group Indignant Citizens
N Yannopoulou, MJ Liu, X Bian, T Heath
International Journal of Consumer Studies 43 (4), 348-357, 2019
Fellow-townsmenship as the mechanism for exploring and exploiting business opportunities: A longitudinal reflection of the nineteenth century Ningbo entrepreneurs in Shanghai
MJ Liu, J Huang, A Yee-loong Chong, Z Guan, N Yannopoulou
Business History 57 (6), 773-799, 2015
The Impact of Culture on Brand Loyalty-A Study of the Young Affluent Chinese
FM Thompson, A Newman, M Liu
ANZMAC Conference 29, 1-11, 2010
Ethical marketing: China, Taiwan, Japan and South Korea
R Yuan, MJ Liu, J Liu
Ethical and Social Marketing in Asia, 35-53, 2015
The roles of legitimacy concerns, authenticity and income level in international supermarkets
MJ Liu, JM Luo, R Yuan
ACR Asia-Pacific Advances, 2015
Information systems integration mechanisms within supply chain agility in the Chinese automotive industry
Y Wu, M Levy
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