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Moonhee Cho
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Hashtag activism and message frames among social movement organizations: Semantic network analysis and thematic analysis of Twitter during the# MeToo movement
Y Xiong, M Cho, B Boatwright
Public Relations Review 45 (1), 10-23, 2019
4352019
Public engagement with nonprofit organizations on Facebook
M Cho, T Schweickart, A Haase
Public Relations Review 40 (3), 565-567, 2014
4262014
Communicating Corporate Social Responsibility on Social Media: Strategies, Stakeholders, and Public Engagement on Corporate Facebook
M Cho, L Furey, T Mohr
Business and Professional Communication Quarterly, 2016
2592016
User Perceptions of Social Media: A Comparative Study of Perceived Characteristics and User Profiles by Social Media
S Chan-Olmsted, M Cho, S Lee
Online Journal of Communication and Media Technologies 3 (4), 149-178, 2013
2522013
Social media use in a mobile broadband environment: Examination of determinants of Twitter and Facebook use
S Lee, M Cho
International Journal of Mobile Marketing 6 (2), 71-87, 2011
1122011
Cross-Cultural Comparative Analysis of Crowdfunding Projects in the United States and South Korea
M Cho, G Kim
Computers in Human Behavior, 2017
1032017
New insights into socially responsible consumers: The role of personal values
J Lee, M Cho
International Journal of Consumer Studies 43 (2), 123-133, 2019
862019
A comparative analysis of public relations curricula: Does it matter where you go to school, and is academia meeting the needs of the practice?
GA Auger, M Cho
Journalism & Mass Communication Educator 71 (1), 50-68, 2016
562016
Current students as university donors?: Determinants in college students’ intentions to donate and share information about university crowdfunding efforts
M Cho, LL Lemon, AB Levenshus, CC Childers
International Review on Public and Nonprofit Marketing 16 (1), 23–41, 2019
542019
The effect of CSR expectancy violation: value from expectancy violation theory and confirmation bias
SY Park, M Cho, S Kim
Journal of Marketing Communications 27 (4), 365-388, 2021
522021
Influential factors of college students’ intention to use wearable device: An application of the UTAUT2 model
H Sohn, S Lee, M Cho
Korean Journal of Communication and Information Studies 68 (Winter), 7-33, 2014
492014
Examining the role of sense of community: Linking local government public relationships and community-building
M Kim, M Cho
Public Relations Review 45 (2), 297-306, 2019
482019
Celebrity endorsement for nonprofit organizations: The role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
S Park, M Cho
Journal of Promotion Management 21 (2), 224-245, 2015
482015
Corporate Donor–Charitable Organization Partners: A Coorientation Study of Relationship Types
M Cho, KS Kelly
Nonprofit and Voluntary Sector Quarterly, 2013
482013
When an organization violates public expectations: A comparative analysis of sustainability communication for corporate and nonprofit organizations
M Cho, SY Park, S Kim
Public Relations Review 47 (1), 101928, 2021
462021
Campus sustainability: An integrated model of college students’ recycling behavior on campus
M Cho
International Journal of Sustainability in Higher Education 20 (6), 1042-1060, 2019
442019
Extrovert and engaged? Exploring the connection between personality and involvement of stakeholders and the perceived relationship investment of nonprofit organizations
M Cho, GA Auger
Public Relations Review 43 (4), 729-737, 2017
422017
Exploring determinants of relationship quality between students and their academic department: Perceived relationship investment, student empowerment, and student–faculty …
M Cho, GA Auger
Journalism & Mass Communication Educator 68 (3), 255-268, 2013
422013
The effects of consumers’ media exposure, attention, and credibility on pro-environmental behaviors
J Lee, M Cho
Journal of Promotion Management 26 (3), 434-455, 2020
342020
Empowerment as a key construct for understanding corporate community engagement
M Cho, M De Moya
International Journal of Strategic Communication 10 (4), 272-288, 2016
272016
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