Consumer Innovativeness: A Marketing Approach. C Dobre, A Dragomir, G Preda Management & Marketing 4 (2), 2009 | 146 | 2009 |
Personality influences on online stores customers behavior C Dobre, AM Milovan-Ciuta Ecoforum Journal 4 (1), 9, 2015 | 58 | 2015 |
The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective A Dobre, C., Milovan, A., Dutu, C. Preda, GH., Agapie Journal of Theoretical and Applied Electronic Commerce Research 16 (7), 2532 …, 2021 | 52 | 2021 |
Innocent until proven guilty: suspicion of deception in online reviews M Petrescu, P Kitchen, C Dobre, S Ben Mrad, A Milovan-Ciuta, D Goldring, ... European Journal of Marketing 56 (4), 1184-1209, 2022 | 17 | 2022 |
Comportamentul consumatorului C Dobre Mirton, 2000 | 16 | 2000 |
Social bonds and millennial consumers' activity in social networks M Petrescu, C Dobre, AM Milovan-Ciuta International Journal of Internet Marketing and Advertising 12 (3), 290-304, 2018 | 14 | 2018 |
A MARKETING PERSPECTIVE ON THE INFLUENCES OF WAITING TIME AND SERVICESCAPE ON PERCEIVED VALUE. C Dobre, AC Dragomir, AM Milovan-Ciuta Management & Marketing 8 (4), 2013 | 14 | 2013 |
Comportamentul consumatorului şi practica de marketing C Dobre Mirton, 2003 | 14 | 2003 |
Marketing F Foltean, C Dobre Mirton, 2007 | 13 | 2007 |
Duality, asymmetry and the placebo effect of the sale price. The relationship between the perceived prices and perceived value of products in the marketing literature C Dobre, A Dragomir, FL Isac Romanian Journal of Marketing, 23, 2011 | 7 | 2011 |
The Oscars: friends and foes for millennials MB Fine, JT Gironda, M Petrescu, C Dobre Journal of Consumer Behaviour 21 (6), 1494-1505, 2022 | 6 | 2022 |
The Impact of Cultural Dimensions on the Perceived Risk of Online Shopping L GHACHEM, C DOBRE, R ETEMAD-SAJADI, AM MILOVAN-CIUTA Studia UBB Negotia, DOI:10.24193/subbnegotia.2019.3.01 64 (3/2019), 7-28, 2019 | 6 | 2019 |
The Experiences of the Online Buyers C Dobre, A Constantin vol. Selected Topics in Economy & Management Transformation, II, 5th WSEAS …, 2009 | 6* | 2009 |
Post-purchase behaviour triggers in branded mobile shopping apps R Dobre, C., Milovan, A.-M., Preda, G., Naghi Marketing Intelligence & Planning, 2023 | 4 | 2023 |
Publicitatea şi promovarea vânzărilor: advertising and sales promotion C Dobre Mirton, 2006 | 4 | 2006 |
Marketing online și social media: călătorie în lumea virtuală a marketingului C DOBRE, AM MILOVAN București: Editura CH Beck, 2019 | 3 | 2019 |
The Perceived Value of Higher Education and University Competitiveness-The Rubik Cube Metaphor C Dobre, G Preda, A Milovan, RI Naghi, SI Prada Review of Innovation and Competitiveness: A Journal of Economic and Social …, 2021 | 1 | 2021 |
Diferentele culturale si motivatiile cumpararii si consumului marcilor de lux/Cultural differences and motivations for the purchase and consumption of luxury brands C Dobre, M Bezzaouia, AM Milovan-Ciuta, R Joanta Romanian Journal of Marketing, 14, 2016 | 1 | 2016 |
Marketing: Politici, strategii, tactici C Dobre, CV Negruţ InterGraf, 1997 | 1 | 1997 |
Decoding the dual desire: Expressive and impressive motivations for neo-luxury wearables M Petrescu, S Kachen, C Dobre, A Milovan-Ciuta, M Orzan Journal of Marketing Communications, 1-22, 2024 | | 2024 |