| Neurophysiological tools to investigate consumer’s gender differences during the observation of TV commercials G Vecchiato, AG Maglione, P Cherubino, B Wasikowska, A Wawrzyniak, ... Computational and mathematical methods in medicine 2014, 2014 | 180 | 2014 |
| Multiple-criteria decision analysis using TOPSIS method for interval data in research into the level of information society development A Łatuszyńska Folia Oeconomica Stetinensia 13 (2), 63-76, 2013 | 61 | 2013 |
| Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving A Borawska, T Oleksy, D Maison PLoS one 15 (5), e0233036, 2020 | 38 | 2020 |
| The role of public awareness campaigns in sustainable development A Borawska Economic and Environmental Studies 17 (4 (44)), 865-877, 2017 | 27 | 2017 |
| Cognitive neuroscience techniques in determining the right time of advertising AA Alsakaa, A Borawska, M Borawski, M Łatuszyńska, M Piwowarski, ... IOP Conference Series: Materials Science and Engineering 671 (1), 012033, 2020 | 19 | 2020 |
| The concept of virtual reality system to study the media message effectiveness of social campaigns A Borawska, M Borawski, M Łatuszyńska Procedia Computer Science 126, 1616-1626, 2018 | 19 | 2018 |
| Neuroscience techniques in economic experiments A Borawska Selected Issues in Experimental Economics: Proceedings of the 2015 …, 2016 | 9 | 2016 |
| The use of neurophysiological measures in studying social advertising effectiveness A Borawska, M Łatuszyńska Procedia Computer Science 176, 2487-2496, 2020 | 7 | 2020 |
| On the effectiveness of using virtual reality games in social marketing A Borawska, M Borawski, K Biercewicz, M Łatuszyńska, J Duda Procedia Computer Science 176, 3047-3056, 2020 | 6 | 2020 |
| Economic experiments in virtual world M Łatuszyńska, A Borawska Transformations Bus Econ 14 (36C), 495-506, 2015 | 6 | 2015 |
| Emotion recognition based on EEG signals during watching video clips K Nermend, A Alsakaa, A Borawska, P Niemcewicz Studies & Proceedings of Polish Association for Knowledge Management 86, 40-52, 2017 | 5 | 2017 |
| Techniki neuronauki poznawczej w systemach wspomagania decyzji A Borawska Studia Informatica Pomerania, 2016 | 5 | 2016 |
| Cognitive neuroscience tools in economic experiments investigating the decision making process A Borawska Folia Oeconomica Stetinensia 17 (1), 159-169, 2017 | 4 | 2017 |
| Miary agregatowe w ocenie stopnia rozwoju społeczeństwa informacyjnego A Łatuszyńska PPH ZAPOL, 2014 | 4 | 2014 |
| Symulacja wieloagentowa w zastosowaniach biznesowych A Łatuszyńska Studia i Materiały Polskiego Stowarzyszenia Zarządzania Wiedzą 28, 160-170, 2010 | 4 | 2010 |
| Propozycja miary agregatowej efektów działalności środowiskowej A Łatuszyńska Ekonomia i Środowisko, 2014 | 3 | 2014 |
| POMIAR ROZWOJU SPOŁECZEŃSTWA INFORMACYJNEGO Z WYKORZYSTANIEM MIERNIKÓW AGREGATOWYCH. A Łatuszyńska Studia i Materialy Polskiego Stowarzyszenia Zarzadzania Wiedza/Studies …, 2011 | 3 | 2011 |
| Application of Behavioral Economics Insights to Increase Effectiveness of Public Awareness Campaigns A Borawska Experimental and Quantitative Methods in Contemporary Economics …, 2020 | 2 | 2020 |
| Mining neuroscience data for social campaign evaluation A Borawska Procedia Computer Science 126, 1758-1770, 2018 | 2 | 2018 |
| Prediction of decision outcome via observation of brain activity signals during decision-making process A Borawska, A Alsakaa Neuroeconomic and Behavioral Aspects of Decision Making: Proceedings of the …, 2017 | 2 | 2017 |
