Katerina Makri
Katerina Makri
Verified email at wu.ac.at
Cited by
Cited by
Time orientation and engagement with social networking sites: A cross-cultural study in Austria, China and Uruguay
K Makri, BB Schlegelmilch
Journal of Business Research 80, 155-163, 2017
An empirical investigation of the antecedents and performance outcomes of export innovativeness
K Makri, M Theodosiou, E Katsikea
International Business Review 26 (4), 628-639, 2017
A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality
M Theodosiou, E Katsikea, S Samiee, K Makri
Journal of Interactive Marketing 47, 53-67, 2019
Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand
A Zablocki, K Makri, MJ Houston
Journal of Interactive Marketing 46, 20-39, 2019
What we know about anticonsumption: An attempt to nail jelly to the wall
K Makri, BB Schlegelmilch, R Mai, K Dinhof
Psychology & Marketing 37 (2), 177-215, 2020
The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets
E Katsikea, M Theodosiou, K Makri
European Journal of Marketing, 2019
Global-local consumer identities as drivers of global digital brand usage
K Makri, KK Papadas, BB Schlegelmilch
International Marketing Review, 2019
Global social networking sites and global identity: A three-country study
K Makri, K Papadas, BB Schlegelmilch
Journal of Business Research, 2019
The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework
D Bourdin, G Halkias, K Makri
Journal of Business Research 137, 28-38, 2021
A Proposed Conceptualization of Electronic Service Quality as a Higher-Order Formative-Indicator Construct
M Theodosiou, K Makri, S Samiee, E Katsikea
Marketing in Transition: Scarcity, Globalism, & Sustainability, 98-98, 2015
Market orientation, marketing capabilities, sales strategy, and performance in export market ventures
E Katsikea, M Theodosiou, G Avlonitis, K Makri
Marketing Theory and Applications, 360, 2012
King’s Research Portal
M Theodosiou, E Katsikea, S Samiee, K Makri
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