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Joohwan Seo
Joohwan Seo
Verified email at dau.ac.kr - Homepage
Title
Cited by
Cited by
Year
Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores
MYC Yim, SC Yoo, PL Sauer, JH Seo
Journal of the Academy of Marketing Science 42, 528-544, 2014
2552014
The analysis of the relationships of Korean outbound tourism demand: Jeju Island and three international destinations
JH Seo, SY Park, L Yu
Tourism Management 30 (4), 530-543, 2009
1442009
Mega event and destination brand: 2010 Shanghai Expo
L Yu, C Wang, J Seo
International Journal of Event and Festival Management, 2012
1142012
Who benefits most? The effects of managerial assistance on high-versus low-performing small businesses
JH Seo, VG Perry, D Tomczyk, GT Solomon
Journal of Business Research 67 (1), 2845-2852, 2014
472014
The “Hallyu” phenomenon: Utilizing tourism destination as product placement in K-POP culture
JH Seo, B Kim
Tourism Economics 26 (4), 719-728, 2020
372020
Interrelationships among Korean outbound tourism demand: Granger causality analysis
JH Seo, SY Park, S Boo
Tourism Economics 16 (3), 597-610, 2010
302010
Quantile elasticity of international tourism demand for South Korea using the quantile autoregressive distributed lag model
H Li, SY Park, JH Seo
Tourism Economics 17 (5), 997-1015, 2011
272011
The impact of initial market competitiveness on the factors affecting the value of shelf space
JH Seo
21*2013
Does strategic orientation fit all? The effects of strategic orientation on high versus low-performing SMEs
SI Park, JH Seo
Asian Journal of Technology Innovation 26 (3), 290-305, 2018
172018
The Role of Creating Shared Value and Entrepreneurial Orientation in Generating Social and Economic Benefits: Evidence from Korean SMEs
J Seo, J Lee, S Jung, S Park
Sustainability 15 (7), 6168, 2023
82023
The Effects of Consumer Opinion on Box Office Performance in the Korean Movie Market - An Opinion Mining Application
김범수, 서주환
유통연구 22 (2), 65-91, 2017
4*2017
The effects of entrepreneurship and corporate social responsibility on firm performance
J Seo
The Journal of the Korea Contents Association 16 (4), 426-433, 2016
42016
In marketing channel theory and slotting allowances: An empirical analysis using quantile regression
RS Achrol, JH Seo
American Marketing Association, 286-295, 2011
22011
Effectiveness and Role of Trade Promotions in the CPG Industry
JH Seo
유통연구 21 (2), 77-93, 2016
12016
Which Coupons to use where?: The Impact of Different type of Coupons on Consumer Purchase at Bricks and Mortars
B Kim, JH Seo
Journal of Channel and Retailing 20 (2), 187-202, 2015
12015
The Importance of Trade Promotion Versus Advertising in the Consumer Packaged Goods industry
JH Seo
유통연구 21 (4), 45-63, 2016
2016
The Success of Product Placement: Integrating the National Brand in POP
JH Seo
Presented at 2012 AMA Winter Marketing Educators’ Conference 2012, 2012
2012
SLOTTING PAYMENTS AND CHANNEL STRATEGY: AN ANALYSIS BASED ON FINANCIAL RESTATEMENTS PURSUANT TO FASB EITF 01–9
RS Achrol, JH Seo
Enhancing Knowledge Development in Marketing, 513, 2010
2010
Quantile International Tourism Demand for South Korea
SY Park, JH Seo
Full Title: Quantile Elasticity of International Tourism Demand for South Korea using Quantile Autoregressive Distributed Lag Model
H Li, SY Park, JH Seo
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