Martin Schreier
Martin Schreier
Professor of Marketing Management, WU Vienna
Verified email at - Homepage
Cited by
Cited by
The value of crowdsourcing: can users really compete with professionals in generating new product ideas?
MK Poetz, M Schreier
Journal of product innovation management 29 (2), 245-256, 2012
Finding Commercially Attractive User Innovations: A Test of Lead‐User Theory*
N Franke, E Von Hippel, M Schreier
Journal of product innovation management 23 (4), 301-315, 2006
The “I designed it myself” effect in mass customization
N Franke, M Schreier, U Kaiser
Management science 56 (1), 125-140, 2010
Customer Empowerment in New Product Development*
C Fuchs, M Schreier
Journal of product innovation management 28 (1), 17-32, 2011
The psychological effects of empowerment strategies on consumers’ product demand
C Fuchs, E Prandelli, M Schreier
Journal of marketing 74 (1), 65-79, 2010
Product uniqueness as a driver of customer utility in mass customization
N Franke, M Schreier
Marketing Letters 19, 93-107, 2008
Extending Lead‐User Theory: Antecedents and Consequences of Consumers' Lead Userness*
M Schreier, R Prügl
Journal of Product Innovation Management 25 (4), 331-346, 2008
Why Customers Value Self‐Designed Products: The Importance of Process Effort and Enjoyment*
N Franke, M Schreier
Journal of product innovation management 27 (7), 1020-1031, 2010
The value increment of mass‐customized products: an empirical assessment
M Schreier
Journal of Consumer Behaviour 5 (4), 317-327, 2006
The innovation effect of user design: Exploring consumers’ innovation perceptions of firms selling products designed by users
M Schreier, C Fuchs, DW Dahl
Journal of Marketing 76 (5), 18-32, 2012
Learning from leading‐edge customers at The Sims: opening up the innovation process using toolkits
R Prügl, M Schreier
R&d Management 36 (3), 237-250, 2006
Complementing Mass Customization Toolkits with User Communities: How Peer Input Improves Customer Self‐Design*
N Franke, P Keinz, M Schreier
Journal of product innovation management 25 (6), 546-559, 2008
The handmade effect: What's love got to do with it?
C Fuchs, M Schreier, SMJ Van Osselaer
Journal of marketing 79 (2), 98-110, 2015
Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities
M Schreier, S Oberhauser, R Prügl
Marketing Letters 18, 15-30, 2007
All that is users might not be gold: How labeling products as user designed backfires in the context of luxury fashion brands
C Fuchs, E Prandelli, M Schreier, DW Dahl
Journal of Marketing 77 (5), 75-91, 2013
User-generated versus designer-generated products: A performance assessment at Muji
H Nishikawa, M Schreier, S Ogawa
International Journal of Research in Marketing 30 (2), 160-167, 2013
Integrating problem solvers from analogous markets in new product ideation
N Franke, MK Poetz, M Schreier
Management science 60 (4), 1063-1081, 2014
Entrepreneurial opportunities with toolkits for user innovation and design
N Franke, M Schreier
International Journal on Media Management 4 (4), 225-234, 2002
Why and when consumers prefer products of user-driven firms: A social identification account
DW Dahl, C Fuchs, M Schreier
Management science 61 (8), 1978-1988, 2015
The value of marketing crowdsourced new products as such: Evidence from two randomized field experiments
H Nishikawa, M Schreier, C Fuchs, S Ogawa
Journal of Marketing Research 54 (4), 525-539, 2017
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