The experiential pleasure of food: A savoring journey to food well-being W Batat, PC Peter, EM Moscato, IA Castro, S Chan, S Chugani, ... Journal of Business Research 100, 392-399, 2019 | 161 | 2019 |
Examining how media literacy and personality factors predict skepticism toward alcohol advertising EW Austin, A Muldrow, BW Austin Journal of health communication 21 (5), 600-609, 2016 | 71 | 2016 |
The weight of things: Understanding African American women’s perceptions of health, body image, and attractiveness NO Cameron, AF Muldrow, W Stefani Qualitative health research 28 (8), 1242-1254, 2018 | 55 | 2018 |
Diversity and inclusion in advertising research M Eisend, AF Muldrow, S Rosengren International Journal of Advertising 42 (1), 52-59, 2023 | 51 | 2023 |
Understanding drivers of brand love-the role of personalized ads on social media TP Tran, A Muldrow, KNB Ho Journal of Consumer Marketing 38 (1), 1-14, 2021 | 46 | 2021 |
Healthy food identification: Food cues and claims affect speeded and thoughtful evaluations of food R Bailey, A Muldrow Health communication 34 (7), 735-746, 2019 | 19 | 2019 |
The platformed money ecosystem: Digital financial platforms, datafication, and reimagining financial well‐being AE Ekpo, J Drenten, PA Albinsson, S Anong, S Appau, L Chatterjee, ... Journal of Consumer Affairs 56 (3), 1062-1078, 2022 | 9 | 2022 |
News framing of e-cigarettes: a cross-national study of the US, UK, and Korea JA Kang, P Schulz, GT Hubbard, J Hwang, A Muldrow, B Barber, ... Communication Studies 72 (5), 937-956, 2021 | 9 | 2021 |
SMS for sexual health: A comparison of service types and recommendations for sexual health text message service providers JF Willoughby, A Muldrow Health Education Journal 76 (2), 231-243, 2017 | 9 | 2017 |
The role of interdependent self-construal in increasing donation behavioral intention: Underlying processing mechanism of impression motives YJ Lee, J Choi, AF Muldrow Journal of Current Issues & Research in Advertising 41 (1), 104-118, 2020 | 8 | 2020 |
Campus Integration and Campus Climate at a Predominantly White Institution in the South SM Shearman, A Morin, AF Muldrow Howard Journal of Communications 34 (1), 92-111, 2023 | 4 | 2023 |
Enhancing brand equity in branded apps: A hedonic and utilitarian motivation´ s perspective TP Tran, I Gugenishvili, AF Muldrow Journal of Marketing Communications 30 (3), 318-343, 2024 | 2 | 2024 |
How Political Identification and Individual Differences Influence Black Lives Matter Message Reactions AF Muldrow, SM Shearman Howard Journal of Communications, 1-16, 2024 | 1 | 2024 |
Sharing pro-marijuana messaging on social media: The moderating role of legislation AF Muldrow, J Joo, YJ Lee, CP Schultz Journal of American College Health 70 (8), 2318-2326, 2022 | 1 | 2022 |
Cryptocurrency communities: an overview of collaborative currency systems L Chatterjee, PA Albinsson, DR Bradbury, AF Muldrow Understanding Collaborative Consumption, 202-213, 2024 | | 2024 |
15. Cryptocurrency communities: an overview of collaborative currency systems Lagnajita Chatterjee, Pia A. Albinsson, Dan R Bradbury, AF Muldrow Understanding Collaborative Consumption, 202, 2024 | | 2024 |
Making Customers More Loyal: The Role Of Value Cocreation In Branded Apps TP Tran, A Muldrow, C Dadzie | | 2024 |
The Social Fact: News and Knowledge in a Networked World. A Muldrow JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, 2019 | | 2019 |
Food storytelling, pleasure, and wellbeing: Narratives from food cultural experiences AF Muldrow, JL Grigsby Food and Experiential Marketing, 164-180, 2019 | | 2019 |
Masculinity in Advertising: A Content Analysis of Male Body Images AF Muldrow Washington State University, 2018 | | 2018 |