Margaret C. Campbell
Margaret C. Campbell
Professor, School of Business University of California Riverside
Verified email at
Cited by
Cited by
Consumers' use of persuasion knowledge: The effects of accessibility and cognitive capacity on perceptions of an influence agent
MC Campbell, A Kirmani
Journal of consumer research 27 (1), 69-83, 2000
Perceptions of price unfairness: antecedents and consequences
MC Campbell
Journal of marketing research 36 (2), 187-199, 1999
Brand familiarity and advertising repetition effects
MC Campbell, KL Keller
Journal of consumer research 30 (2), 292-304, 2003
The moderating effect of perceived risk on consumers' evaluations of product incongruity: Preference for the norm
MC Campbell, RC Goodstein
Journal of consumer Research 28 (3), 439-449, 2001
When attention-getting advertising tactics elicit consumer inferences of manipulative intent: The importance of balancing benefits and investments
MC Campbell
Journal of Consumer Psychology 4 (3), 225-254, 1995
“Says who?!” How the source of price information and affect influence perceived price (un) fairness
MC Campbell
Journal of Marketing Research 44 (2), 261-271, 2007
Goal seeker and persuasion sentry: How consumer targets respond to interpersonal marketing persuasion
A Kirmani, MC Campbell
Journal of consumer research 31 (3), 573-582, 2004
Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response
MC Campbell, GS Mohr, PWJ Verlegh
Journal of Consumer Psychology 23 (4), 483-495, 2013
Stigmatizing materialism: On stereotypes and impressions of materialistic and experiential pursuits
L Van Boven, MC Campbell, T Gilovich
Personality and Social Psychology Bulletin 36 (4), 551-563, 2010
What makes things cool? How autonomy influences perceived coolness
C Warren, MC Campbell
Journal of Consumer Research 41 (2), 543-563, 2014
I know what you’re doing and why you’re doing it
MC Campbell, A Kirmani
Handbook of Concumer Psychology, 549-574, 2008
Pricing strategy & practice “Why did you do that?” The important role of inferred motive in perceptions of price fairness
MC Campbell
Journal of Product & Brand Management 8 (2), 145-153, 1999
Building Brand Equity: (A Presentation given at the Medical Marketing Association Annual Conference)
MC Campbell
Journal of Medical Marketing 2 (3), 208-218, 2002
In times of trouble: A framework for understanding consumers’ responses to threats
MC Campbell, JJ Inman, A Kirmani, LL Price
Journal of consumer research 47 (3), 311-326, 2020
Get it? Got it. Good! Enhancing new product acceptance by facilitating resolution of extreme incongruity
JH Jhang, SJ Grant, MC Campbell
Journal of Marketing Research 49 (2), 247-259, 2012
Seeing is eating: How and when activation of a negative stereotype increases stereotype-conducive behavior
MC Campbell, GS Mohr
Journal of Consumer Research 38 (3), 431-444, 2011
Choice based on goals
SMJ Van Osselaer, S Ramanathan, MC Campbell, JB Cohen, JK Dale, ...
Marketing letters 16, 335-346, 2005
A risk of meaning transfer: Are negative associations more likely to transfer than positive associations?
MC Campbell, C Warren
Social influence 7 (3), 172-192, 2012
Taking the target’s perspective: The persuasion knowledge model
A Kirmani, MC Campbell
Social psychology of consumer behavior, 297-316, 2009
Our Vision for the Journal of Consumer Research: It’s All about the Consumer
JJ Inman, MC Campbell, A Kirmani, LL Price
Journal of Consumer Research 44 (5), 955-959, 2018
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