Sebastian Tillmanns
Sebastian Tillmanns
Department of Management, Technology, and Economics, ETH Zürich
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Undervalued or overvalued customers: Capturing total customer engagement value
V Kumar, L Aksoy, B Donkers, R Venkatesan, T Wiesel, S Tillmanns
Journal of Service Research 13 (3), 297-310, 2010
The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions
M Krafft, O Goetz, M Mantrala, F Sotgiu, S Tillmanns
Journal of Retailing 91 (4), 569-585, 2015
Customer Win-Back: The Role of Attributions and Perceptions in Customers' Willingness to Return
D Pick, JS Thomas, S Tillmanns, M Krafft
Journal of the Academy of Marketing Science 44 (2), 218-240, 2016
How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition
S Tillmanns, F Ter Hofstede, M Krafft, O Goetz
Journal of Marketing 80 (2), 99-113, 2017
Drivers of Private-Label Purchase Behavior Across Quality Tiers and Product Categories
P Noormann, Tillmanns, Sebastian
Journal of Business Economics 87 (3), 359-395, 2017
Understanding the Quality-Quantity Conundrum of Customer Referral Programs: Effects of Contribution Margin, Extraversion, and Opinion Leadership
V Viswanathan, S Tillmanns, M Krafft, D Asselmann
Journal of the Academy of Marketing Science 46 (6), 1108-1132, 2018
Logistic Regression and Discriminant Analysis
S Tillmanns, M Krafft
Handbook of Market Research, 329-367, 2022
Kundenbindungsprogramme: State of the Art und Forschungsperspektiven
S Tillmanns, J Wissmann
Marketing ZfP 34 (3), 227-244, 2012
The Design of B2B Customer References: A Signaling Theory Perspective
S Boyd, D. Eric, Sese, F. Javier & Tillmanns
Journal of the Academy of Marketing Science 51 (3), 658-674, 2023
Ein empirischer Vergleich von Kundenbindungsdeterminanten im Business-to-Business-Bereich
O Götz, S Tillmanns
Marketing ZfP 33 (2), 111-132, 2011
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