| A double-edged sword? Predicting consumers’ attitudes toward and sharing intention of native advertising on social media J Lee, S Kim, CD Ham American Behavioral Scientist 60 (12), 1425-1441, 2016 | 285 | 2016 |
| Predictors of pro-environmental behaviors of American and Korean students: The application of the theory of reasoned action and protection motivation theory S Kim, SH Jeong, Y Hwang Science Communication 35 (2), 168-188, 2013 | 269 | 2013 |
| Norms in social media: The application of theory of reasoned action and personal norms in predicting interactions with Facebook page like ads S Kim, J Lee, D Yoon Communication Research Reports 32 (4), 322-331, 2015 | 98 | 2015 |
| The influence of cultural aspects on public perception of the importance of CSR activity and purchase intention in Korea J Bae, S Kim Asian Journal of Communication 23 (1), 68-85, 2013 | 51 | 2013 |
| Do You Want Me to Watch This Ad on Social Media?: The Effects of Norms on Online Video Ad Watching J Lee, M Kim, CD Ham, S Kim Journal of Marketing Communications 23 (5), 456-472, 2017 | 42 | 2017 |
| Understanding American and Korean Students’ Support for Pro-Environmental Tax Policy: The Application of the Value-Belief-Norm Theory of Environmentalism S Kim, W Shin Environmental Communication 11 (3), 311-331, 2017 | 32 | 2017 |
| Cross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns: Perceived message clarity and perceived CSR as mediators S Kim, J Bae International Journal of Corporate Social Responsibility 1, 1-14, 2016 | 30 | 2016 |
| Effects of ad-video similarity, ad location, and user control option on ad avoidance and advertiser-intended outcomes of online video ads S Kim University of Minnesota, 2015 | 27 | 2015 |
| Effects of Prominent In-Game Advertising in Mobile Media: Cognitive, Affective, and Behavioural Outcomes and the Moderating Role of Persuasion Knowledge S Kim, J Lee, Y Hwang, SH Jeong International Journal of Mobile Communications 14 (3), 203-225, 2016 | 23 | 2016 |
| Social media advertising: The role of personal and societal norms in page like ads on Facebook J Lee, S Kim Journal of Marketing Communications 28 (3), 329-342, 2022 | 22 | 2022 |
| Native advertising in mobile applications: Thinking styles and congruency as moderators H Park, S Kim, J Lee Journal of Marketing Communications 26 (6), 575-595, 2020 | 21 | 2020 |
| Why are there cross-national differences in response to comparative advertising?: some mediators S Kim, SH Jeong, Y Hwang Journal of Marketing Communications 24 (6), 569-587, 2018 | 14 | 2018 |
| Toward more persuasive diabetes messages: effects of personal value orientation and freedom threat on psychological reactance and behavioral intention KJ Han, S Kim Journal of health communication 24 (2), 95-110, 2019 | 10 | 2019 |
| COVID-19 vaccine hesitancy and short-term and long-term intentions among unvaccinated young adults: a mixed-method approach S Kim, E Willis, S Wehlage, H Scheffer-Wentz, M Dulitz BMC Public Health 22 (1), 2030, 2022 | 8 | 2022 |
| Communicating radon risk via a smartphone app: a pilot intervention study S Kim, MS Brewster, GG Schwartz BMC Public Health 20, 547, 2020 | 7 | 2020 |
| Mobile game users' evaluations of in-game advertising: role of multitasking and persuasion knowledge Y Hwang, J Lee, S Kim, SH Jeong International Journal of Mobile Communications 16 (5), 557-572, 2018 | 6 | 2018 |
| Interventions to promote home radon testing: A randomized clinical trial of a smartphone app vs. printed brochures S Kim, T Chiu, MG Klug, D Schmitz, GG Schwartz Cancer Medicine 12 (2), 2027-2032, 2023 | 3 | 2023 |
| Avoidance and acceptance of native advertising on social media: Applications of consumer social intelligence, persuasion knowledge, and the typology of consumer responses J Lee, S Kim, CD Ham, A Seok Journal of Interactive Advertising 22 (2), 141-156, 2022 | 3 | 2022 |
| Effects of controllability of athlete celebrity endorsers’ drug scandals on punitive opinions: Sensation seeking as a moderator S Kim, T Eisenschmid, S Cavanah Communication & Sport 7 (3), 361-384, 2019 | 3 | 2019 |
| Message-Culture Congruency Effects in the Context of PSAs for Preventive Health Exams Targeting Asian Women: Comparison between Asian and European Women in the United States S Kim, J Huh Health Communication 10, 75-124, 2014 | | 2014 |
