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Marcel Paulssen
Marcel Paulssen
Professor of Marketing, Geneva School of Economics and Management
Verified email at unige.ch
Title
Cited by
Cited by
Year
Values, attitudes and travel behavior: a hierarchical latent variable mixed logit model of travel mode choice
M Paulssen, D Temme, A Vij, JL Walker
Transportation 41 (4), 873-888, 2014
2782014
Incorporating latent variables into discrete choice models—a simultaneous estimation approach using SEM software
D Temme, M Paulssen, T Dannewald
Business Research 1 (2), 220-237, 2008
1392008
Satisfaction and repurchase behavior in a business-to-business setting: Investigating the moderating effect of manufacturer, company and demographic characteristics
M Paulssen, MM Birk
Industrial Marketing Management 36 (7), 983-997, 2007
1052007
Kausalität, Linearität, Reliabilität: Drei Dinge, die Sie nie über Strukturgleichungsmodelle wissen wollten
J Scholderer, I Balderjahn, M Paulssen
Die Betriebswirtschaft 66 (6), 640, 2006
1022006
Consciousness for fair consumption: conceptualization, scale development and empirical validation
I Balderjahn, M Peyer, M Paulssen
International Journal of Consumer Studies 37 (5), 546-555, 2013
1012013
Common Method Variance/Ursachen, Auswirkungen und Kontroll-möglichkeiten
D Temme, M Paulssen, L Hildebrandt
Die Betriebswirtschaft 69 (2), 123, 2009
882009
Attachment orientations in business‐to‐business relationships
M Paulssen
Psychology & Marketing 26 (6), 507-533, 2009
812009
A self‐regulatory model of consideration set formation
M Paulssen, RP Bagozzi
Psychology & Marketing 22 (10), 785-812, 2005
772005
Messung und Gestaltung der Markenpositionierung
V Trommsdorff, M Paulssen
Moderne Markenführung, 1363-1379, 2005
62*2005
Risk as moderator of the trust-loyalty relationship
M Paulssen, R Roulet, S Wilke
European Journal of Marketing, 2014
592014
Attachment security and the strength of commercial relationships: a longitudinal study
M Paulssen, S Fournier
Humboldt-Univ., Wirtschaftswiss. Fak., 2007
352007
Messung und Gestaltung der Markenpositionierung
V Trommsdorff, M Paulssen
Moderne Markenführung, 1139-1158, 2001
322001
Goal hierarchies as antecedents of market structure
M Paulssen, RP Bagozzi
Psychology & Marketing 23 (8), 689-709, 2006
292006
Integrating latent variables in discrete choice models–How higher-order values and attitudes determine consumer choice
D Temme, M Paulssen, T Dannewald
Humboldt-Universität, 2007
282007
Integrating latent variables in discrete choice models–How higher-order values and attitudes determine consumer choice
D Temme, M Paulssen, T Dannewald
Humboldt-Universität, 2007
282007
Relational norms in customer–company relationships: Net and configurational effects
M Paulssen, A Leischnig, BS Ivens, MM Birk
Journal of Business Research 69 (12), 5866-5874, 2016
212016
Customer coping in response to relationship transgressions: An attachment theoretic approach
M Paulssen, RP Bagozzi
Handbook of brand relationships, 380-398, 2014
212014
Standortfaktor: Humankapital in Deutschland und die Aufholjagd der britischen Industrie
M Wagner, K., O’Mahoney, M., Paulssen
Zeitschrift für Betriebswirtschaftslehre, 947 – 970., 1997
201997
Messung und Gestaltung der Markenpositionierung
V Trommsdorff, M Paulssen
Moderne Markenführung, 1047-1066, 2000
192000
Customer in-role and extra-role behaviours in a retail setting: The differential roles of customer-company identification and overall satisfaction
M Paulssen, J Brunneder, A Sommerfeld
European Journal of Marketing, 2019
162019
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