| Identity-based consumer behavior A Reed II, MR Forehand, S Puntoni, L Warlop International Journal of Research in Marketing 29 (4), 310-321, 2012 | 729 | 2012 |
| Assessing marketing performance: reasons for metrics selection T Ambler, F Kokkinaki, S Puntoni Journal of Marketing Management 20 (3-4), 475-498, 2004 | 517 | 2004 |
| Consumers and artificial intelligence: An experiential perspective S Puntoni, RW Reczek, M Giesler, S Botti Journal of Marketing 85 (1), 131-151, 2021 | 428 | 2021 |
| Bilingualism and the emotional intensity of advertising language S Puntoni, B De Langhe, SMJ Van Osselaer Journal of consumer research 35 (6), 1012-1025, 2009 | 398 | 2009 |
| Man versus machine: Resisting automation in identity-based consumer behavior E Leung, G Paolacci, S Puntoni Journal of Marketing Research 55 (6), 818-831, 2018 | 225 | 2018 |
| Meaning matters S Puntoni, JE Schroeder, M Ritson Journal of Advertising 39 (2), 51-64, 2010 | 153 | 2010 |
| Customer empowerment in the digital age OA Acar, S Puntoni Journal of Advertising Research 56 (1), 4-8, 2016 | 148 | 2016 |
| Assessing market performance: The current state of metrics T Ambler, F Kokkinaki, S Puntoni, D Riley Center for Marketing Working Paper, 2001 | 128 | 2001 |
| Psychological reactions to human versus robotic job replacement A Granulo, C Fuchs, S Puntoni Nature human behaviour 3 (10), 1062-1069, 2019 | 121 | 2019 |
| Social context and advertising memory S Puntoni, NT Tavassoli Journal of Marketing Research 44 (2), 284-296, 2007 | 107 | 2007 |
| The anchor contraction effect in international marketing research B De Langhe, S Puntoni, D Fernandes, SMJ Van Osselaer Journal of Marketing Research 48 (2), 366-380, 2011 | 104 | 2011 |
| Preference for human (vs. robotic) labor is stronger in symbolic consumption contexts A Granulo, C Fuchs, S Puntoni Journal of Consumer Psychology 31 (1), 72-80, 2021 | 99 | 2021 |
| Gender identity salience and perceived vulnerability to breast cancer S Puntoni, S Sweldens, NT Tavassoli Journal of Marketing Research 48 (3), 413-424, 2011 | 96 | 2011 |
| Autonomy in consumer choice K Wertenbroch, RY Schrift, JW Alba, A Barasch, A Bhattacharjee, ... Marketing letters 31, 429-439, 2020 | 92 | 2020 |
| Two birds and one stone S Puntoni, J Vanhamme, R Visscher Journal of Advertising 40 (1), 25-42, 2011 | 91 | 2011 |
| Self-identity and purchase intention: an extension of the theory of planned behaviour S Puntoni ACR European Advances, 2001 | 79 | 2001 |
| Linear thinking in a nonlinear world BLSPR Larrick Harvard Business Review, 130-139, 2017 | 76 | 2017 |
| Measuring marketing performance T Ambler, S Puntoni Marketing changes 4 (2), 289-309, 2003 | 64 | 2003 |
| Language and consumer dishonesty: a self-diagnosticity theory PJ Gai, S Puntoni Journal of Consumer Research 48 (2), 333-351, 2021 | 51 | 2021 |
| Thumbs up or down: Consumer reactions to decisions by algorithms versus humans G Yalcin, S Lim, S Puntoni, SMJ van Osselaer Journal of Marketing Research 59 (4), 696-717, 2022 | 44 | 2022 |
Bart De LangheKU Leuven & Vlerick Business SchoolVerified email at kuleuven.be
