| Mask or no mask for COVID-19: A public health and market study T Li, Y Liu, M Li, X Qian, SY Dai PloS one 15 (8), e0237691, 2020 | 344 | 2020 |
| The dynamic impact of product-harm crises on brand preference and advertising effectiveness: An empirical analysis of the automobile industry Y Liu, V Shankar Management science 61 (10), 2514-2535, 2015 | 210 | 2015 |
| Crisis management strategies and the long-term effects of product recalls on firm value Y Liu, V Shankar, W Yun Journal of Marketing 81 (5), 30-48, 2017 | 177 | 2017 |
| The effects of products’ aesthetic design on demand and marketing-mix effectiveness: The role of segment prototypicality and brand consistency Y Liu, KJ Li, H Chen, S Balachander Journal of Marketing 81 (1), 83-102, 2017 | 156 | 2017 |
| An empirical analysis of scarcity strategies in the automobile industry S Balachander, Y Liu, A Stock Management Science 55 (10), 1623-1637, 2009 | 103 | 2009 |
| How long has it been since the last deal? Consumer promotion timing expectations and promotional response Y Liu, S Balachander Quantitative Marketing and Economics 12, 85-126, 2014 | 25 | 2014 |
| Guess who buys cheap? The effect of consumers’ goal orientation on product preference WJ Choi, H Sun, Y Liu, H Chen Journal of Consumer Psychology 30 (3), 506-514, 2020 | 22 | 2020 |
| Same or different? An aesthetic design question KJ Li, Y Liu Production and Operations Management 28 (6), 1465-1485, 2019 | 15 | 2019 |
| Canadian orange juice imports and production level import demand Y Liu, RL Kilmer, JY Lee Journal of Agribusiness 25 (1), 17-29, 2007 | 6 | 2007 |
| Is Negative Feedback Better than No Feedback? The Impact of Social Dynamics on Reviewers’ Review Decisions W Shen, Y Liu | 5 | 2018 |
| The effectiveness of membership-based free shipping: An empirical investigation of consumers’ purchase behaviors and revenue contribution F Guo, Y Liu Journal of Marketing 87 (6), 869-888, 2023 | 3 | 2023 |
| The Negative and Positive Consequences of Placing Nonpromoted Products Next to Promoted Products C Kan, Y Liu, DR Lichtenstein, C Janiszewski Journal of Marketing 87 (6), 928-948, 2023 | 1 | 2023 |
| More or less? Consumer goal orientation and product choice H Chen, W Choi, Y Liu, H Sun, F Liu Customer Needs and Solutions 8, 16-26, 2021 | 1 | 2021 |
| On the Timing and Depth of a Manufacturer’s Sales Promotion Decisions with Forward-looking Consumers Y Liu, S Balachander, S Datta | | 2011 |
Subramanian BalachanderUniversity of California, Riverside在 ucr.edu 的電子郵件地址已通過驗證
