| Social spending: Managing the social media mix BD Weinberg, E Pehlivan Business horizons 54 (3), 275-282, 2011 | 856 | 2011 |
| Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of lovers M Üçok Hughes, WK Bendoni, E Pehlivan Journal of Product & Brand Management 25 (4), 357-364, 2016 | 150 | 2016 |
| Mining messages: Exploring consumer response to consumer‐vs. firm‐generated ads E Pehlivan, F Sarican, P Berthon Journal of Consumer Behaviour 10 (6), 313-321, 2011 | 75 | 2011 |
| Social media engagement for global influencers K Bentley, C Chu, C Nistor, E Pehlivan, T Yalcin Journal of Global Marketing 34 (3), 205-219, 2021 | 63 | 2021 |
| Sustainability influencers: Between marketers and educators T Yalcin, C Nistor, E Pehlivan Sustainability Influencers: Between Marketers and Educators” Taylan Yalcin …, 2020 | 25 | 2020 |
| Privacy considerations for online advertising: A stakeholder’s perspective to programmatic advertising DA Cooper, T Yalcin, C Nistor, M Macrini, E Pehlivan Journal of Consumer Marketing 40 (2), 235-247, 2023 | 23 | 2023 |
| Duplicity in alternative marketing communications C Nistor, T Yalcin, E Pehlivan | 21 | 2018 |
| Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships E Pehlivan, P Berthon, MÜ Hughes, JP Berthon Business Horizons 58 (6), 591-598, 2015 | 21 | 2015 |
| Ad bites: Toward a theory of ironic advertising E Pehlivan, P Berthon, L Pitt Journal of Advertising Research 51 (2), 417-426, 2011 | 18 | 2011 |
| True, fake and alternative: a topology of news and its implications for brands P Berthon, E Pehlivan, T Yalcin, T Rabinovich Journal of Product & Brand Management 29 (2), 144-149, 2020 | 11 | 2020 |
| Combining web mining techniques and structural equations modeling for measuring e-commerce perceptions D Jacobson, E Pehlivan, S Vilvovsky, W Wong Case Studies In Business, Industry And Government Statistics 2 (2), 99-108, 2009 | 7 | 2009 |
| Institutional work and brand strategy in the contested Cannabis Market G Coskuner-Balli, E Pehlivan, M Üçok Hughes Journal of Macromarketing 41 (4), 663-674, 2021 | 6 | 2021 |
| When outsourcing fragments: customer creativity and technological transmutations E Pehlivan, PR Berthon, LF Pitt, R Chakrabarti Production Planning & Control 24 (4-5), 284-293, 2013 | 6 | 2013 |
| Strategic target marketing considerations and implications for the US Hispanic market MÜ Hughes, T Stovall, E Pehlivan, R Cardona Journal of Cultural Marketing Strategy 3 (2), 152-171, 2019 | 5 | 2019 |
| Viral irony: Using irony to spread the questioning of questionable consumption E Pehlivan, P Berthon, JP Berthon, I Cross Journal of Public Affairs 13 (2), 172-179, 2013 | 4 | 2013 |
| Hugh Jidette or huge debt: Questioning US fiscal policy using caricature and irony E Pehlivan, P Berthon Journal of Public Affairs 11 (3), 168-173, 2011 | 4 | 2011 |
| Trajectories of AI technologies: Insights for managers P Berthon, T Yalcin, E Pehlivan, T Rabinovich Business Horizons, 2024 | 3 | 2024 |
| The impact of gamification on learner engagement, enjoyment and performance: An abstract T Yalcin, E Pehlivan, C Nistor Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | 3 | 2020 |
| Fixing fake news: Understanding and managing the marketer-consumer information echosystem P Berthon, R Chohan, E Pehlivan, T Rabinovich Business Horizons 65 (6), 729-738, 2022 | 2 | 2022 |
| Multicultural Marketing Campaigns: Reaching the US Hispanic Market on Digital Media: An Abstract MÜ Hughes, T Stovall, E Pehlivan, R Cardona Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 1 | 2019 |
Mine Üçok Hughes, PhDAssociate Professor of Marketing, California State University, Los AngelesVerified email at calstatela.edu
