| Matching and sorting in online dating GJ Hitsch, A Hortaçsu, D Ariely The American Economic Review 100 (1), 130-163, 2010 | 967 | 2010 |
| What makes you click?—Mate preferences in online dating GJ Hitsch, A Hortaçsu, D Ariely Quantitative marketing and Economics 8, 393-427, 2010 | 645 | 2010 |
| State dependence and alternative explanations for consumer inertia JP Dubé, GJ Hitsch, PE Rossi The RAND Journal of Economics 41 (3), 417-445, 2010 | 552 | 2010 |
| Do switching costs make markets less competitive? JP Dubé, GJ Hitsch, PE Rossi Journal of Marketing research 46 (4), 435-445, 2009 | 409 | 2009 |
| An empirical model of advertising dynamics JP Dubé, GJ Hitsch, P Manchanda Quantitative marketing and economics 3, 107-144, 2005 | 392 | 2005 |
| Tipping and concentration in markets with indirect network effects JPH Dubé, GJ Hitsch, PK Chintagunta Marketing Science 29 (2), 216-249, 2010 | 302 | 2010 |
| What makes you click: An empirical analysis of online dating GJ Hitsch, A Hortaçsu, D Ariely 2005 Meeting Papers 207, 1-51, 2005 | 269* | 2005 |
| An empirical model of optimal dynamic product launch and exit under demand uncertainty GJ Hitsch Marketing Science 25 (1), 25-50, 2006 | 214 | 2006 |
| Prices and promotions in US retail markets GJ Hitsch, A Hortacsu, X Lin Quantitative Marketing and Economics 19 (3), 289-368, 2021 | 195 | 2021 |
| TV advertising effectiveness and profitability: Generalizable results from 288 brands BT Shapiro, GJ Hitsch, AE Tuchman Econometrica 89 (4), 1855-1879, 2021 | 182* | 2021 |
| Income and wealth effects on private-label demand: Evidence from the great recession JP Dubé, GJ Hitsch, PE Rossi Marketing Science 37 (1), 22-53, 2018 | 122* | 2018 |
| Heterogeneous Treatment Effects and Optimal Targeting Policy Evaluation GJ Hitsch, S Misra, WW Zhang Quantitative Marketing and Economics 22, 115–168, 2024 | 113 | 2024 |
| Category pricing with state-dependent utility JP Dubé, GJ Hitsch, PE Rossi, MA Vitorino Marketing Science 27 (3), 417-429, 2008 | 107 | 2008 |
| The joint identification of utility and discount functions from stated choice data: An application to durable goods adoption JP Dubé, GJ Hitsch, P Jindal Quantitative Marketing and Economics 12, 331-377, 2014 | 100* | 2014 |
| A Comparison of Discrete and Parametric Approximation Methods for Continuous-State Dynamic Programming Problems in Economics H Benıtez-Silva, G Hall, GJ Hitsch, G Pauletto, J Rust manuscript.(available online at http://ms. cc. sunysb. edu/hbenitezsilv …, 2000 | 74* | 2000 |
| Recent advances in structural econometric modeling: Dynamics, product positioning and entry JP Dubé, K Sudhir, A Ching, GS Crawford, M Draganska, JT Fox, ... Marketing letters 16, 209-224, 2005 | 33 | 2005 |
| State-dependent demand estimation with initial conditions correction A Simonov, JP Dubé, G Hitsch, P Rossi Journal of Marketing Research 57 (5), 789-809, 2020 | 24 | 2020 |
| Commentaries and Rejoinder to" Do Switching Costs Make Markets Less Competitive?" J Shin, K Sudhir, L Cabral, JP Dube, GJ Hitsch, PE Rossi Journal of Marketing Research 46 (4), 446-452, 2009 | 23 | 2009 |
| Measuring long-run marketing effects and their implications for long-run marketing decisions BJ Bronnenberg, JP Dubé, CF Mela, P Albuquerque, T Erdem, B Gordon, ... Marketing Letters 19 (3), 367-382, 2008 | 20 | 2008 |
| Research note: Procedure for building nielsen ad intel data and merging with nielsen rms scanner data B Shapiro, GJ Hitsch, A Tuchman Available at SSRN 3761483, 2020 | 7 | 2020 |
Jean-Pierre DubeUniversity of Chicago Booth School of BusinessVerified email at chicagobooth.edu
