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Eva C. Buechel
Eva C. Buechel
Assistant Professor of Marketing, University of Southern California
Verified email at marshall.usc.edu - Homepage
Title
Cited by
Cited by
Year
Microblogging and the value of undirected communication
E Buechel, J Berger
Journal of Consumer Psychology 28 (1), 40-55, 2018
165*2018
Motivated underpinnings of the impact bias in affective forecasts.
CK Morewedge, EC Buechel
Emotion 13 (6), 1023-1029, 2013
1102013
A lot of work or a work of art: How the structure of a customized assembly task determines the utility derived from assembly effort
EC Buechel, C Janiszewski
Journal of Consumer Research 40 (5), 960-972, 2014
712014
More intense experiences, less intense forecasts: Why people overweight probability specifications in affective forecasts.
EC Buechel, J Zhang, CK Morewedge, J Vosgerau
Journal of Personality and Social Psychology 106 (1), 20-36, 2014
592014
Impact bias or underestimation? Outcome specifications predict the direction of affective forecasting errors.
E Buechel, J Zhang, C Morewedge
Journal of Experimental Psychology: General 145 (5), 746-461, 2017
552017
The (relative and absolute) subjective value of money
EC Buechel, CK Morewedge
The Psychological Science of Money, 93-120, 2014
52*2014
Buying Beauty for the Long Run: (Mis)predicting Liking of Product Aesthetics
EC Buechel, C Townsend
Journal of Consumer Research 45 (2), 275-297, 2018
512018
When Intertemporal Rewards Are Hedonic, Larger Units of Wait Time Boost Patience
RA Siddiqui, A Monga, EC Buechel
Journal of Consumer Psychology 28 (4), 612-628, 2018
312018
Hedonic Contrast Effects are Larger When Comparisons Are Social
CK Morewedge, M Zhu, EC Buechel
Journal of Consumer Research 46 (2), 286-306, 2019
302019
Motivations for consumer engagement with social media
EC Buechel, J Berger
Consumer Psychology in a Social Media World, 31-50, 2015
222015
Mysterious Consumption: Preference for Horizontal (Versus Vertical) Uncertainty and the Role of Surprise.
E Buechel, R Li
Journal of Consumer Research, Forthcoming, 2022
62022
Mental Resources Increase Preference for Dissimilar Experiences
J Laran, E Buechel
Journal of the Association for Consumer Research 2 (1), 123-135, 2017
62017
When small predicts large: the effect of initial small contributions on subsequent contributions to a crowdfunding project
Y Steinhart, L Gao, T Fan, CA Summers, EC Buechel, G Schneider
J. Consum. Res, 2017
22017
Getting Out What You Put In: Drivers and Consequences of Consumer Effort
A Samper, KM Cutright, RW Naylor, K Haws, C Summers, E Buechel, ...
Advances in Consumer Research 41, 2013
2013
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Articles 1–14