| Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth E Kim, Y Sung, H Kang Computers in Human Behavior 37, 18-25, 2014 | 289 | 2014 |
| Why we post selfies: Understanding motivations for posting pictures of oneself Y Sung, JA Lee, E Kim, SM Choi Personality and Individual Differences 97, 260-265, 2016 | 252 | 2016 |
| To App or Not to App: Engaging Consumers via Branded Mobile Apps E Kim, JS Lin, Y Sung Journal of Interactive Advertising 13 (1), 53-65, 2013 | 213 | 2013 |
| Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior E Kim, JA Lee, Y Sung, SM Choi Computers in Human Behavior 62, 116-123, 2016 | 185 | 2016 |
| Brand followers: Consumer motivation and attitude towards brand communications on Twitter E Sook Kwon, E Kim, Y Sung, C Yun Yoo International Journal of Advertising 33 (4), 657-680, 2014 | 101 | 2014 |
| Engaging consumers and building relationships in social media: How social relatedness influences intrinsic vs. extrinsic consumer motivation E Kim, M Drumwright Computers in Human Behavior 63, 970-979, 2016 | 82 | 2016 |
| Increasing exergame physical activity through self and opponent avatar appearance J Peña, E Kim Computers in Human Behavior 41, 262-267, 2014 | 57 | 2014 |
| Keep the Social in Social Media: The Role of Social Interaction in Avatar-Based Virtual Shopping JH Moon, E Kim, SM Choi, Y Sung Journal of Interactive Advertising 13 (1), 14-26, 2013 | 51 | 2013 |
| Using Twitter for prenatal health promotion: encouraging a multivitamin habit among college-aged females AC Smith Global Telehealth 2012: Delivering Quality Healthcare Anywhere Through …, 2012 | 32 | 2012 |
| # Me and brands: understanding brand-selfie posters on social media Y Sung, E Kim, SM Choi International Journal of Advertising 37 (1), 14-28, 2018 | 26 | 2018 |
| The role of consumer affect on visual social networking sites: How consumers build brand relationships A Bashir, J Wen, E Kim, JD Morris Journal of Current Issues & Research in Advertising 39 (2), 178-191, 2018 | 17 | 2018 |
| Factors affecting advertising avoidance on online video sites E Kim, SM Choi, S Kim, YH Yeh The Journal of Advertising and Promotion Research 2 (1), 87-121, 2013 | 15 | 2013 |
| External Brand Placement: The Effects on Game Players’ Processing of an In-Game Brand E Kim, MS Eastin Journal of Promotion Management 21 (3), 391-411, 2015 | 13 | 2015 |
| Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language T Jing Wen, E Kim, L Wu, NA Dodoo International Journal of Advertising 39 (1), 74-93, 2020 | 12 | 2020 |
| Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post S Lee, E Kim Journal of Global Fashion Marketing 11 (3), 232-249, 2020 | 11 | 2020 |
| Metaphor as Visual Thinking in Advertising and Its Effects: Focus on Brand Familiarity and Product Involvement S Kim, J Kim, E Kim Journal of Promotion Management 23 (5), 654-672, 2017 | 7 | 2017 |
| EXPLORING THE ANTECEDENTS OF ADVERTISING AVOIDANCE ON ONLINE VIDEO SITES E Kim, S Kim, YH Yeh, SM Choi American Academy of Advertising. Conference. Proceedings (Online), 153, 2011 | 4 | 2011 |
| Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users YJ Chung, E Kim Journal of Promotion Management 27 (1), 1-26, 2021 | 1 | 2021 |
| Social break up: why consumers hide and unlike brands on Facebook ES Kwon, E Kim, YJ Chung International Journal of Internet Marketing and Advertising 14 (3), 299-317, 2020 | 1 | 2020 |
| A MOTIVATIONAL APPROACH TO CONSUMER ENGAGEMENT IN SOCIAL MEDIA E Kim American Academy of Advertising. Conference. Proceedings (Online), 115, 2015 | 1 | 2015 |
