Eunice Kim
Title
Cited by
Cited by
Year
Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth
E Kim, Y Sung, H Kang
Computers in Human Behavior 37, 18-25, 2014
2892014
Why we post selfies: Understanding motivations for posting pictures of oneself
Y Sung, JA Lee, E Kim, SM Choi
Personality and Individual Differences 97, 260-265, 2016
2522016
To App or Not to App: Engaging Consumers via Branded Mobile Apps
E Kim, JS Lin, Y Sung
Journal of Interactive Advertising 13 (1), 53-65, 2013
2132013
Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior
E Kim, JA Lee, Y Sung, SM Choi
Computers in Human Behavior 62, 116-123, 2016
1852016
Brand followers: Consumer motivation and attitude towards brand communications on Twitter
E Sook Kwon, E Kim, Y Sung, C Yun Yoo
International Journal of Advertising 33 (4), 657-680, 2014
1012014
Engaging consumers and building relationships in social media: How social relatedness influences intrinsic vs. extrinsic consumer motivation
E Kim, M Drumwright
Computers in Human Behavior 63, 970-979, 2016
822016
Increasing exergame physical activity through self and opponent avatar appearance
J Peña, E Kim
Computers in Human Behavior 41, 262-267, 2014
572014
Keep the Social in Social Media: The Role of Social Interaction in Avatar-Based Virtual Shopping
JH Moon, E Kim, SM Choi, Y Sung
Journal of Interactive Advertising 13 (1), 14-26, 2013
512013
Using Twitter for prenatal health promotion: encouraging a multivitamin habit among college-aged females
AC Smith
Global Telehealth 2012: Delivering Quality Healthcare Anywhere Through …, 2012
322012
# Me and brands: understanding brand-selfie posters on social media
Y Sung, E Kim, SM Choi
International Journal of Advertising 37 (1), 14-28, 2018
262018
The role of consumer affect on visual social networking sites: How consumers build brand relationships
A Bashir, J Wen, E Kim, JD Morris
Journal of Current Issues & Research in Advertising 39 (2), 178-191, 2018
172018
Factors affecting advertising avoidance on online video sites
E Kim, SM Choi, S Kim, YH Yeh
The Journal of Advertising and Promotion Research 2 (1), 87-121, 2013
152013
External Brand Placement: The Effects on Game Players’ Processing of an In-Game Brand
E Kim, MS Eastin
Journal of Promotion Management 21 (3), 391-411, 2015
132015
Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language
T Jing Wen, E Kim, L Wu, NA Dodoo
International Journal of Advertising 39 (1), 74-93, 2020
122020
Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post
S Lee, E Kim
Journal of Global Fashion Marketing 11 (3), 232-249, 2020
112020
Metaphor as Visual Thinking in Advertising and Its Effects: Focus on Brand Familiarity and Product Involvement
S Kim, J Kim, E Kim
Journal of Promotion Management 23 (5), 654-672, 2017
72017
EXPLORING THE ANTECEDENTS OF ADVERTISING AVOIDANCE ON ONLINE VIDEO SITES
E Kim, S Kim, YH Yeh, SM Choi
American Academy of Advertising. Conference. Proceedings (Online), 153, 2011
42011
Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users
YJ Chung, E Kim
Journal of Promotion Management 27 (1), 1-26, 2021
12021
Social break up: why consumers hide and unlike brands on Facebook
ES Kwon, E Kim, YJ Chung
International Journal of Internet Marketing and Advertising 14 (3), 299-317, 2020
12020
A MOTIVATIONAL APPROACH TO CONSUMER ENGAGEMENT IN SOCIAL MEDIA
E Kim
American Academy of Advertising. Conference. Proceedings (Online), 115, 2015
12015
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Articles 1–20