M. Berk Talay
M. Berk Talay
Professor of Marketing, University of Massachusetts Lowell
Verified email at uml.edu
Title
Cited by
Cited by
Year
Data equivalence in cross-cultural international business research: assessment and guidelines
GTM Hult, DJ Ketchen, DA Griffith, CA Finnegan, T Gonzalez-Padron, ...
Journal of International Business Studies 39 (6), 1027-1044, 2008
3702008
Dynamic capabilities view: Foundations and research agenda
E Cavusgil, SH Seggie, MB Talay
Journal of marketing theory and practice 15 (2), 159-166, 2007
2022007
Getting to global: An evolutionary perspective of brand expansion in international markets
JD Townsend, S Yeniyurt, MB Talay
Journal of International Business Studies 40 (4), 539-558, 2009
1132009
Cultural variations in the use of marketing signals: A multilevel analysis of the motion picture industry
MB Akdeniz, MB Talay
Journal of the Academy of Marketing Science 41 (5), 601-624, 2013
712013
Factors influencing brand launch in a global marketplace
S Yeniyurt, JD Townsend, MB Talay
Journal of Product Innovation Management 24 (5), 471-485, 2007
582007
Coevolutionary dynamics of automotive competition: Product innovation, change, and marketplace survival
MB Talay, RJ Calantone, CM Voorhees
Journal of Product Innovation Management 31 (1), 61-78, 2014
572014
Global brand architecture position and market-based performance: the moderating role of culture
MB Talay, JD Townsend, S Yeniyurt
Journal of International Marketing 23 (2), 55-72, 2015
512015
Choice of ownership mode in joint ventures: An event history analysis from the automotive industry
MB Talay, ST Cavusgil
Industrial Marketing Management 38 (1), 71-82, 2009
362009
Exploring correlates of product launch in collaborative ventures: An empirical investigation of pharmaceutical alliances
MB Talay, SH Seggie, E Cavusgil
Journal of Product Innovation Management 26 (4), 360-370, 2009
312009
In time we trust?: The effects of duration on the dynamics of trust-building processes in inter-organizational relationships
MB Talay, MB Akdeniz
Strategic Management Review 8 (1), 77-90, 2014
202014
The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the US automotive industry
AH Kirca, P Randhawa, MB Talay, MB Akdeniz
International Journal of Research in Marketing 37 (2), 421-439, 2020
162020
When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the US automotive industry
MB Talay, MB Akdeniz, AH Kirca
Journal of the Academy of Marketing Science 45 (4), 513-533, 2017
142017
Do or die: competitive effects and Red Queen dynamics in the product survival race
MB Talay, JD Townsend
Industrial and Corporate Change 24 (3), 721-738, 2015
132015
Stock market reactions to new product launches in international markets: The moderating role of culture
MB Talay, MB Akdeniz, M Obal, JD Townsend
Journal of International Marketing 27 (4), 81-98, 2019
102019
SHAREHOLDER VALUE CREATION IN INTERNATIONAL JOINT VENTURES: THE CASE OFTHE US AUTOMOTIVE INDUSTRY
MB Talay, O Dalgic, T Dalgic
Strategic Management Review 4 (1), 1, 2010
102010
Resolving the innovation paradox: enhancing growth in technology companies
MB Talay
Journal of Product Innovation Management 22 (6), 540-542, 2005
62005
To launch or not to launch in recessions? Evidence from over 60 years of the automobile industry
MB Talay, K Pauwels, SH Seggie
MSI working paper series 12–109, Cambridge MA, 2012
52012
CORPORATE RESPONSE TO THE REGULATIONS FOR SUSTAIN ABILITY: A CASE STUDY OF THE LEADING GLOBAL CORPORATIONS.
MB Talay, E Yoon
Journal of International Management Studies 13 (1), 2013
32013
Interactive Effects of Product and Brand Portfolios on Firm Value
P Randhawa, AH Kirca, MB Talay, MB Akdeniz
Creating Marketing Magic and Innovative Future Marketing Trends, 95-98, 2017
22017
What causes break-ups? Factors driving the dissolution of marketing-oriented international joint ventures
MB Talay, MB Akdeniz
New Challenges to International Marketing, 2009
22009
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