| An analysis of brand relationship with the perceptive of customer based brand equity pyramid UR Raut, PQ Brito Universidade do Porto, Faculdade de Economia do Porto 26, 2014 | 41 | 2014 |
| Mediating model of brand equity and its application UR Raut, PA Pawar, PQ Brito, GS Sisodia Spanish Journal of Marketing-ESIC 23 (2), 295-318, 2019 | 35 | 2019 |
| Analysis of brand resonance measures to access, dimensionality, reliability and validity UR Raut, PQ Brito, PA Pawar Global Business Review 21 (1), 162-175, 2019 | 26 | 2019 |
| In-store sampling and impulsive buying behavior: An empirical approach PA Pawar, D Shastri, UR Raut Journal of Applied Research 2 (4), 304-307, 2016 | 25 | 2016 |
| A study of brand loyalty and its association with demographics of consumers: Evidence from the cell phone market in India U Raut The IUP Journal of Brand Management 12 (3), 30-44, 2015 | 14 | 2015 |
| Analysis of brand resonance amongst young consumers with reference to select product categories UR Raut PQDT-Global, 2015 | 12 | 2015 |
| Shopping centre patronage: situational factors against affect PQ Brito, PJ McGoldrick, UR Raut Vision 23 (2), 189-196, 2019 | 10 | 2019 |
| Analysis of cell-phone market in India for extracting new dimensions of consumer brand loyalty measurement PA Pawar, UR Raut International Journal of Multidisciplinary Research 2 (7), 2012 | 7 | 2012 |
| Analyzing the Role of Brand Relationship Dimensions in the Development of Brand Community PA Pawar, UR Raut Indian Journal of Marketing 49 (7), 7-18, 2019 | 6 | 2019 |
| Management research: To understand the role of epistemology in management research UR Raut, NB Veer Journal of Management and Science 4 (1), 64-70, 2014 | 6 | 2014 |
| Evaluation of conceptual model of Brand resonance for analysis of Brand relationship amongst consumers P Pawar, U Raut International Journal of Business, Management and Social Sciences 1 (8), 172-177, 2012 | 5 | 2012 |
| Analysis of the relationship between young retail frontline employees and their demographic profile: Skill development perspective UR Raut, PA Pawar International Journal of Commerce and Management Research 2 (3), 124-128, 2016 | 4 | 2016 |
| An analysis of perception of tobacco consumers towards the de-marketing of tobacco product (s). R Umesh, P Prafulla Commerce and Management 1 (10), 114-121, 2012 | 4 | 2012 |
| The Role of Self-Congruity and Other Associative Variables on Consumer Purchase Decision UR Raut, T Gyulavari, E Malota MIC 2017: Managing the Global Economy; Proceedings of the Joint …, 2017 | 3 | 2017 |
| Analysis of Employee Perceived Effectiveness of Training in Bridging Skill-gaps and Enhancing Job Satisfaction–mpirical Study of Retail Sector in India PA Pawar, UR Raut Retailing & Consumer Services 2012 (3), 129-134, 2012 | 3 | 2012 |
| Brand resonance: an empirical analysis of mobile users in global marketplace UR Raut, PA Pawar, PQ Brito, GS Sisodia, A Rafiuddin, A Rathore International Journal of Trade and Global Markets 17 (2), 185-200, 2023 | 2 | 2023 |
| Analysis of Hedonic and Utilitarian Consumer Values Affecting the Retail Store Image in India U Ramchandra Raut, P Arjun Pawar Market-Tržište 35 (2), 129-143, 2023 | | 2023 |
Dr. Prafulla PawarDepartment of Management Sciences (PUMBA), University of PuneVerified email at unipune.ac.in
