| Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects CL Wang, ZX Chen Journal of consumer Marketing 21 (6), 391-400, 2004 | 777 | 2004 |
| Online Shopper Behavior: Influences of Online Shopping Decision C Katawetawaraks, CL Wang Asian Journal of Busines Research 1 (2), 66-74., 2012 | 688 | 2012 |
| Guanxi vs. relationship marketing: Exploring underlying differences CL Wang Industrial Marketing Management 36 (1), 81-86, 2007 | 608 | 2007 |
| Country image, product image and consumer purchase intention: Evidence from an emerging economy CL Wang, D Li, BR Barnes, J Ahn International Business Review 21 (6), 1041-1051, 2012 | 549 | 2012 |
| New frontiers and future directions in interactive marketing: inaugural Editorial CL Wang Journal of Research in Interactive Marketing 15 (1), 1-9, 2021 | 402 | 2021 |
| The impact of affect on service quality and satisfaction: the moderation of service contexts Y Jiang, CL Wang Journal of Services Marketing 20 (4), 211-218, 2006 | 350 | 2006 |
| An Investigation of Decision-Making Styles of Consumers in China, ASY Hiu, NM Siu, CCL Wang, MK Ludwig Journal of Consumer Affairs 35 (2), 326-345, 2001 | 349 | 2001 |
| The measurement of guanxi: Introducing the GRX scale DA Yen, BR Barnes, CL Wang Industrial Marketing Management 40 (1), 97-108, 2011 | 325 | 2011 |
| Consumer decision‐making styles on domestic and imported brand clothing CL Wang, NYM Siu, ASY Hui European journal of marketing 38 (1/2), 239-252, 2004 | 296 | 2004 |
| Subscription to fee-based online services: What makes consumer pay for online content? CL Wang, Y Zhang, LR Ye, DD Nguyen Journal of electronic commerce research 6 (4), 304, 2005 | 269 | 2005 |
| Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in China J He, CL Wang Journal of Business Research 68 (6), 1225-1233, 2015 | 263 | 2015 |
| Alternative modes of self-construal: Dimensions of connectedness–separateness and advertising appeals to the cultural and gender-specific self CL Wang, T Bristol, JC Mowen, G Chakraborty Cultural psychology, 107-116, 2014 | 238 | 2014 |
| The influence of hedonic values on consumer behaviors: an empirical investigation in China CL Wang, ZX Chen, AKK Chan, ZC Zheng Journal of Global Marketing 14 (1-2), 169-186, 2000 | 232 | 2000 |
| The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships CL Wang, NYM Siu, BR Barnes Industrial Marketing Management 37 (7), 819-824, 2008 | 223 | 2008 |
| Guanxi as a governance mechanism in business markets: Its characteristics, relevant theories, and future research directions Z Yang, CL Wang Industrial Marketing Management 40 (4), 492-495, 2011 | 216 | 2011 |
| Migration of Chinese consumption values: traditions, modernization, and cultural renaissance CL Wang, X Lin Journal of business ethics 88, 399-409, 2009 | 208 | 2009 |
| The separateness‐connectedness self‐schema: Scale development and application to message construction CL Wang, JC Mowen Psychology & Marketing 14 (2), 185-207, 1997 | 199 | 1997 |
| The moderating role of managerial ties in market orientation and innovation: An Asian perspective CL Wang, HFL Chung Journal of Business Research 66 (12), 2431-2437, 2013 | 183 | 2013 |
| The determinants and performance of early internationalizing firms: A literature review and research agenda G Jiang, M Kotabe, F Zhang, AW Hao, J Paul, CL Wang International Business Review 29 (4), 101662, 2020 | 144 | 2020 |
| Organizational capabilities and business performance: When and how does the dark side of managerial ties matter? HFL Chung, CL Wang, P Huang, Z Yang Industrial Marketing Management 55, 70-82, 2016 | 139 | 2016 |
henry f l chungmassey universityVerified email at massey.ac.nz
