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Peggy Sue Loroz
Peggy Sue Loroz
Professor of Marketing
Verified email at gonzaga.edu
Title
Cited by
Cited by
Year
The interaction of message frames and reference points in prosocial persuasive appeals
PS Loroz
Psychology & Marketing 24 (11), 1001-1023, 2007
1742007
Golden‐age gambling: Psychological benefits and self‐concept dynamics in aging consumers' consumption experiences
PS Loroz
Psychology & marketing 21 (5), 323-349, 2004
1722004
Consumer attachments to human brands: The “Oprah effect”
PS Loroz, BM Braig
Psychology & Marketing 32 (7), 751-763, 2015
1212015
Boomers and their babies: An exploratory study comparing psychological profiles and advertising appeal effectiveness across two generations
PS Loroz, JG Helgeson
Journal of Marketing Theory and Practice 21 (3), 289-306, 2013
1142013
Beyond poverty: Social justice in a global marketplace
L Scott, JD Williams, SM Baker, J Brace-Govan, H Downey, AM Hakstian, ...
Journal of Public Policy & Marketing 30 (1), 39-46, 2011
702011
The generation gap: A Baby Boomer vs. Gen Y comparison of religiosity, consumer values, and advertising appeal effectiveness
JM Sirgy, D Grewal, TF Mangleburg, J Park, KS Chon, CB Claiborne, ...
552006
Technological congruence and perceived quality of brand extensions
J Story, P Sue Loroz
Journal of Product & Brand Management 14 (7), 438-447, 2005
312005
Casino gambling and aging consumers: overcoming barriers and reaping the benefits of experiential leisure consumption
PS Loroz
Journal of Hospitality & Leisure Marketing 11 (2-3), 115-138, 2004
162004
Teaching marketing in a study abroad program: Learning and assessment in an internationalized principles of marketing course
PS Loroz
Marketing Education Review 19 (3), 3-16, 2009
92009
The Moderating Role of Perceived Behavior–Outcome Covariation on Consumer Estimates of Health Risk
PS Loroz, DR Lichtenstein
Journal of Public Policy & Marketing 23 (1), 54-64, 2004
62004
Responding to hate speech on social media: A class leads a student movement
MB Pepper, A Leithauser, PS Loroz, B Steverson
International Journal of Cyber Ethics in Education (IJCEE) 2 (4), 45-54, 2012
22012
The Spokane Indians Baseball Club: A Case Study in Tribe and Team Collaboration.
A Leithauser, PS Loroz, M Kincanon
Journal of Case Studies 37 (2), 2019
12019
Mission-Driven Marketing Education: Practical Approaches and Problems
PS Loroz, JM Stebbins
Business Education at Catholic Universities—Exploring the Role of Mission …, 2008
12008
Persuasion wars: Practicing social influence
PS Loroz
Social Influence 2 (2), 145-157, 2007
12007
How the Marriage of Nike and Tiger Woods Survived.
PS Loroz, B Braig
Business Case Journal 27 (1), 2020
2020
FullContact: The Case for No-Contact Vacations.
PS Loroz, MB Pepper, A Leithauser
Journal of Case Studies 37 (1), NA-NA, 2019
2019
Hate Studies in Business: A Course on Recognizing and Combating the Ways Business Organizations Exert Violence on Individuals, Families, and Society
PS Loroz, MB Pepper
Handbook of Research on Teaching Ethics in Business and Management Education …, 2012
2012
REGISTERED REPORTS EDITOR
C Chow, G Guido, RJ Harnish, P Aurier, BJ Babin, AA Bailey, S Benoit, ...
REGISTERED REPORTS EDITOR
A Bilgihan, DR Sersland, RJ Harnish, P Aurier, BJ Babin, RP Bagozzi, ...
Transforming Tomorrow’s Leaders: Mapping the Mission of a Jesuit Business School
MB Pepper, PS Loroz
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