Jeonghye Choi
Jeonghye Choi
Professor of Marketing, Yonsei University
Verified email at - Homepage
Cited by
Cited by
Spatiotemporal analysis of imitation behavior across new buyers at an online grocery retailer
J Choi, SK Hui, DR Bell
Journal of Marketing Research 47 (1), 75-89, 2010
Mobile shopping through applications: Understanding application possession and mobile purchase
M Kim, J Kim, J Choi, M Trivedi
Journal of Interactive Marketing 39 (1), 55-68, 2017
Preference minorities and the Internet
J Choi, DR Bell
Journal of Marketing Research 48 (4), 670-682, 2011
The effects of eWOM characteristics on consumer ratings: evidence from TripAdvisor. com
Y Yoon, AJ Kim, J Kim, J Choi
International Journal of Advertising 38 (5), 684-703, 2019
Traditional and IS-enabled customer acquisition on the Internet
J Choi, DR Bell, LM Lodish
Management science 58 (4), 754-769, 2012
The role of design innovation in understanding purchase behavior of augmented products
SJ Kim, KH Kim, J Choi
Journal of Business Research 99, 354-362, 2019
Social interactions and monetary incentives in driving consumer repeat behavior
K Toker-Yildiz, M Trivedi, J Choi, SR Chang
Journal of Marketing Research 54 (3), 364-380, 2017
Offline social interactions and online shopping demand: Does the degree of social interactions matter?
J Kim, M Kim, J Choi, M Trivedi
Journal of Business Research 99, 373-381, 2019
What matters most in internet retailing
DR Bell, J Choi, L Lodish
Sloan Management Review 54 (1), 27, 2012
Who are the multichannel shoppers and how can retailers use them? Evidence from the French apparel industry
W Jo, J Kim, J Choi
Asia Pacific Journal of Marketing and Logistics 33 (1), 250-274, 2020
The effect of celebrity endorsement on sustainable firm value: Evidence from the Korean telecommunications industry
MY Kang, Y Choi, J Choi
International Journal of Advertising 38 (4), 563-576, 2019
Buyer-supplier matching in online B2B marketplace: An empirical study of small-and medium-sized enterprises (SMEs)
YL Yoon, Y Yoon, H Nam, J Choi
Industrial Marketing Management 93, 90-100, 2021
Distinguishing among mechanisms of social contagion in new product adoption: Framework and illustration
R Iyengar, C Van den Bulte, J Choi
Working paper: The Wharton School, 2012
Linking online niche sales to offline brand conditions
J Son, JJ Kim, J Choi, M Kim
Journal of Business Research 70, 74-84, 2017
Protecting consumers from themselves: Assessing consequences of usage restriction laws on online game usage and spending
W Jo, S Sunder, J Choi, M Trivedi
Marketing Science 39 (1), 117-133, 2020
Distinguishing between drivers of social contagion: Insights from combining social network and co-location data
R Iyengar, C Van den Bulte, J Choi
Dartmouth College, Hanover, NH, Scheduled, 2011
Sentiment change and negative herding: Evidence from microblogging and news
JJ Kim, H Dong, J Choi, SR Chang
Journal of Business Research 142, 364-376, 2022
Channel stickiness in the shopping journey for electronics: Evidence from China and South Korea
JJ Kim, H Song, J Choi, Y Kim, J Hong
Journal of Business Research 130, 506-516, 2021
Purchase now and consume later: Do online and offline environments drive online social interactions and sales?
JJ Kim, S Kim, J Choi
Journal of Business Research 120, 274-285, 2020
From clicks to bricks: The impact of product launches in offline stores for digital retailers
Y Jiang, J Kim, J Choi, MY Kang
Journal of Business Research 120, 302-311, 2020
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