| Better moods for better eating?: How mood influences food choice MP Gardner, B Wansink, J Kim, SB Park Journal of Consumer Psychology 24 (3), 320-335, 2014 | 299 | 2014 |
| An examination of factors influencing consumer adoption of short message service (SMS) GS Kim, SB Park, J Oh Psychology & Marketing 25 (8), 769-786, 2008 | 294 | 2008 |
| At the movies: how external cues and perceived taste impact consumption volume B Wansink, SB Park Food Quality and Preference 12 (1), 69-74, 2001 | 201 | 2001 |
| Information accessibility as a moderator of judgments: The role of content versus retrieval ease AM Tybout, B Sternthal, P Malaviya, GA Bakamitsos, SB Park Journal of Consumer Research 32 (1), 76-85, 2005 | 155 | 2005 |
| How soy labeling influences preference and taste B Wansink, SB Park, S Sonka, M Morganosky The International Food and Agribusiness Management Review 3 (1), 85-94, 2000 | 140 | 2000 |
| The effect of low‐versus high‐variance in product reviews on product evaluation SB Park, DH Park Psychology & Marketing 30 (7), 543-554, 2013 | 97 | 2013 |
| Methods and measures that profile heavy users B Wansink, SB Park Journal of Advertising Research 40 (4), 61-72, 2000 | 79 | 2000 |
| The effects of brand strategy and technological uncertainty on pioneering advantage in the multigenerational product market DR Chang, SB Park Journal of Product Innovation Management 30 (1), 82-95, 2013 | 24 | 2013 |
| Successful Brand Alliance and Its Negative Spillover Effect on a Host Brand: Test of Cognitive Responses. JY Suh, SB Park Advances in Consumer Research 36, 2009 | 21 | 2009 |
| The Multiple Source Effect of Online Consumer Reviews on Brand Evaluations: Test of the Risk Diversification Hypothesis. DH Park, SB Park Advances in consumer research 35, 2008 | 20 | 2008 |
| Are Negative Online Consumer Reviews Always Bad? A Two-Sided Message Perspective J Lee, SB Park, S Lee Asia pacific journal of information systems 25 (4), 784-804, 2015 | 15 | 2015 |
| Different routes to metacognitive judgments: The role of accuracy motivation SB Park, SJ Bae Journal of Consumer Psychology 24 (3), 307-319, 2014 | 12 | 2014 |
| SEGMENTATION APPROACHES THAT DIFFERENTIATE CONSUMPTION FREQUENCY FROM SENSORY PREFERENCE1 B Wansink, ST Sonka, SEBUM PARK Journal of sensory studies 19 (4), 327-340, 2004 | 11 | 2004 |
| Tariff choice of online contents based on usage goal and self-control: can I control myself? YS Kim, DH Park, SB Park Internet Research 25 (5), 852-867, 2015 | 9 | 2015 |
| The effect of self-bundling vs. bundle packaging on variety seeking behavior: The role of consumer knowledge L Li, SB Park Journal of Channel and Retailing 24 (2), 47-63, 2019 | 3 | 2019 |
| Problem-solving process with the users: An exploratory case study in the early-stage game company SJ Bae, A Oda, SB Park 연세경영연구 50 (1), 49-84, 2013 | 3 | 2013 |
| Accounting for tastes': Building consumer preference prototypes B Wansink, SB Park Journal of Database Marketing 7 (4), 308-320, 2000 | 3 | 2000 |
| The Effect of Metacognitive Difficulty on Consumer Judgments: The Moderating Role of Cognitive Resources: The Moderating Role of Cognitive Resources SB Park Asia Marketing Journal 14 (2), 23-37, 2012 | 2 | 2012 |
| Does wearing facial masks increase perceived facial attractiveness? An eye-tracking experiment NH Jeong, J Lee, JC Yun, DH Park, SB Park Frontiers in Psychology 14, 1141319, 2023 | 1 | 2023 |
| How Does Congruence between Self-Construal and Recommendation Message Affect Product Evaluation?: The Moderating Role of Product Conspicuousness JM Kang, NH Jeong, SB Park Journal of Channel and Retailing 26 (1), 73-95, 2021 | 1 | 2021 |
Do-Hyung ParkKookmin UniversityVerified email at kookmin.ac.kr
