Jeffrey Larson
Jeffrey Larson
Associate Professor of Marketing, Brigham Young University
Verified email at - Homepage
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An exploratory look at supermarket shopping paths
JS Larson, ET Bradlow, PS Fader
International Journal of research in Marketing 22 (4), 395-414, 2005
Satiation from sensory simulation: Evaluating foods decreases enjoyment of similar foods
JS Larson, JP Redden, RS Elder
Journal of Consumer Psychology 24 (2), 188-194, 2014
Consumer behavior in “equilibrium”: How experiencing physical balance increases compromise choice
JS Larson, DM Billeter
Journal of Marketing Research 50 (4), 535-547, 2013
When budgeting backfires: how self-imposed price restraints can increase spending
JS Larson, R Hamilton
Journal of Marketing Research 49 (2), 218-230, 2012
Effect of star power on nba all-star game tv audience
SD Grimshaw, JS Larson
Journal of Sports Economics 22 (2), 139-163, 2021
How do shoppers really shop?
JS Larson, ET Bradlow, PS Fader
International Commerce Review: ECR Journal 6 (1), 56, 2006
Where you shop affects how you choose: retailer price image and the importance of enriched versus comparable attributes
JS Larson, R Hamilton, JR Parker
Journal of the Association for Consumer Research 6 (1), 130-141, 2021
Attention vulnerable shoppers: measuring consumer attitudes toward salespeople
J Larson, S Bone
ACR North American Advances, 2009
Adaptation and fallibility in experts’ judgments of novice performers.
JS Larson, DM Billeter
Journal of Experimental Psychology: Learning, Memory, and Cognition 43 (2), 271, 2017
When a reputation for innovativeness confers negative consequences for brands
JS Larson, K Goldsmith, BJ Allen
working paper, 2017
Speed-accuracy tradeoffs in decision making: Perception shifts and goal activation bias decision thresholds.
JS Larson, GE Hawkins
Journal of Experimental Psychology: Learning, Memory, and Cognition, 2022
A new customer typology for adaptive selling
JS Larson, SA Bone
The learning (and not) of effort and accuracy tradeoffs
JS Larson
ACR North American Advances, 2008
Both Good From Afar… And Far From Good? Mental Representation Changes Consumer Preference For Products From a Brand With a Reputation For Innovativeness
J Larson, K Goldsmith, BJ Allen
ACR North American Advances, 2018
More Than Just a Constraint: Budget Constraints Shape Preference
J Larson, R Hamilton
ACR North American Advances, 2011
Balance As an Embodiment of Parity
J Larson, D Billeter
ACR North American Advances, 2011
Measuring Salesperson Orientation of Consumers
JS Larson, SA Bone
Advances in Consumer Research 36, 2009
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