| An exploratory look at supermarket shopping paths JS Larson, ET Bradlow, PS Fader International Journal of research in Marketing 22 (4), 395-414, 2005 | 613 | 2005 |
| Satiation from sensory simulation: Evaluating foods decreases enjoyment of similar foods JS Larson, JP Redden, RS Elder Journal of Consumer Psychology 24 (2), 188-194, 2014 | 165 | 2014 |
| Consumer behavior in “equilibrium”: How experiencing physical balance increases compromise choice JS Larson, DM Billeter Journal of Marketing Research 50 (4), 535-547, 2013 | 42 | 2013 |
| When budgeting backfires: how self-imposed price restraints can increase spending JS Larson, R Hamilton Journal of Marketing Research 49 (2), 218-230, 2012 | 38 | 2012 |
| Effect of star power on NBA all-star game TV audience SD Grimshaw, JS Larson Journal of Sports Economics 22 (2), 139-163, 2021 | 25 | 2021 |
| How do shoppers really shop? JS Larson, ET Bradlow, PS Fader International Commerce Review: ECR Journal 6 (1), 56, 2006 | 11 | 2006 |
| Speed-accuracy tradeoffs in decision making: Perception shifts and goal activation bias decision thresholds. JS Larson, GE Hawkins Journal of Experimental Psychology: Learning, Memory, and Cognition 49 (1), 1, 2023 | 6 | 2023 |
| Where you shop affects how you choose: retailer price image and the importance of enriched versus comparable attributes JS Larson, R Hamilton, JR Parker Journal of the Association for Consumer Research 6 (1), 130-141, 2021 | 5 | 2021 |
| Adaptation and fallibility in experts’ judgments of novice performers. JS Larson, DM Billeter Journal of Experimental Psychology: Learning, Memory, and Cognition 43 (2), 271, 2017 | 5 | 2017 |
| When a reputation for innovativeness confers negative consequences for brands JS Larson, K Goldsmith, BJ Allen working paper, 2017 | 3 | 2017 |
| Attention vulnerable shoppers: measuring consumer attitudes toward salespeople J Larson, S Bone ACR North American Advances, 2009 | 3 | 2009 |
| A New Customer Typology for Adaptive Selling JS Larson, SA Bone | 1 | 2012 |
| More Than Just a Constraint: Budget Constraints Shape Preference J Larson, R Hamilton ACR North American Advances, 2011 | 1 | 2011 |
| The Learning (and not) of Effort and Accuracy Tradeoffs JS Larson Dissertation Abstracts International 67 (12), 2006 | 1 | 2006 |
| Both Good from Afar... and Far from Good? Mental Representation Changes Consumer Preference for Products from a Brand with a Reputation for Innovativeness J Larson, K Goldsmith, BJ Allen Advances in Consumer Research 46, 671-672, 2018 | | 2018 |
| Balance As an Embodiment of Parity J Larson, D Billeter ACR North American Advances, 2011 | | 2011 |
| Measuring Salesperson Orientation of Consumers JS Larson, SA Bone | | 2008 |
Peter FaderProfessor of Marketing at the Wharton School of the University of PennsylvaniaVerified email at wharton.upenn.edu
