| Pricing of conspicuous goods: A competitive analysis of social effects W Amaldoss, S Jain Journal of Marketing Research 42 (1), 30-42, 2005 | 682 | 2005 |
| Conspicuous consumption and sophisticated thinking W Amaldoss, S Jain Management science 51 (10), 1449-1466, 2005 | 673 | 2005 |
| Too little, too early: Introduction timing and new product performance in the personal digital assistant industry BL Bayus, S Jain, AG Rao Journal of Marketing Research, 50-63, 1997 | 305 | 1997 |
| Truth or consequences: An analysis of vaporware and new product announcements BL Bayus, S Jain, AG Rao Journal of marketing research 38 (1), 3-13, 2001 | 258 | 2001 |
| Research Note—Trading Up: A Strategic Analysis of Reference Group Effects W Amaldoss, S Jain Marketing science 27 (5), 932-942, 2008 | 218 | 2008 |
| An experimental and theoretical analysis of price-matching refund policies S Jain, J Srivastava Journal of Marketing Research 37 (3), 351-362, 2000 | 214 | 2000 |
| Behavior-based pricing: An analysis of the impact of peer-induced fairness KJ Li, S Jain Management Science 62 (9), 2705-2721, 2016 | 199 | 2016 |
| Digital piracy: A competitive analysis S Jain Marketing Science 27 (4), 610-626, 2008 | 173 | 2008 |
| Pricing of information products on online servers: Issues, models, and analysis S Jain, PK Kannan Management Science 48 (9), 1123-1142, 2002 | 164 | 2002 |
| Practice Prize Winner—Pricing Digital Content Product Lines: A Model and Application for the National Academies Press PK Kannan, BK Pope, S Jain Marketing Science 28 (4), 620-636, 2009 | 133 | 2009 |
| Reference groups and product line decisions: An experimental investigation of limited editions and product proliferation W Amaldoss, S Jain Management Science 56 (4), 621-644, 2010 | 127 | 2010 |
| Jain S (2008a) Reference groups and product line decisions: An experimental investigation of limited editions and product proliferation W Amaldoss Management Sci 56 (4), 621-644, 0 | 127* | |
| Branding conspicuous goods: An analysis of the effects of social influence and competition W Amaldoss, S Jain Management Science 61 (9), 2064-2079, 2015 | 104 | 2015 |
| Marketing of vice goods: A strategic analysis of the package size decision S Jain Marketing Science 31 (1), 36-51, 2012 | 87 | 2012 |
| Optimal design of free samples for digital products and services H Li, S Jain, PK Kannan Journal of Marketing Research 56 (3), 419-438, 2019 | 86 | 2019 |
| Joint bidding in the name-your-own-price channel: A strategic analysis W Amaldoss, S Jain Management Science 54 (10), 1685-1699, 2008 | 72 | 2008 |
| Self-control and optimal goals: A theoretical analysis S Jain Marketing Science 28 (6), 1027-1045, 2009 | 64 | 2009 |
| Self-control and incentives: An analysis of multiperiod quota plans S Jain Marketing Science 31 (5), 855-869, 2012 | 63 | 2012 |
| David vs. Goliath: An analysis of asymmetric mixed-strategy games and experimental evidence W Amaldoss, S Jain Management Science 48 (8), 972-991, 2002 | 60 | 2002 |
| Compensating Online Content Producers: A Theoretical Analysis S Jain, K Qian Management Science, 2021 | 50 | 2021 |
