| Determinants of mobile payment usage and the moderating effect of gender: Extending the UTAUT model with privacy risk JM Lee, B Lee, JY Rha International Journal of Electronic Commerce Studies 10 (1), 43-64, 2019 | 100 | 2019 |
| COVID-19 and changes in Korean consumers' dietary attitudes and behaviors JY Rha, B Lee, Y Nam, J Yoon Nutrition Research and Practice 15 (Suppl 1), S94, 2021 | 20 | 2021 |
| Consumers’ attitudes and purchase behavior of HMR (Home Meal Replacement) using locally sourced food JY Rha, Y Chun, B Lee, J Ko, J Jang, H Won Journal of Food Products Marketing 28 (2), 104-117, 2022 | 11 | 2022 |
| An Exploration of Families Use of Information and Communications Technology: The Case of Korea and the United States JT Brady, B Lee, JY Rha International Journal of Human Ecology 16 (2), 79-88, 2015 | 7 | 2015 |
| 소비자 간 거래 플랫폼에서의 신뢰의 구성과 형성요인 이보한， 나종연 소비자학연구 31 (3), 167-191, 2020 | 6 | 2020 |
| 소비자 간 거래 플랫폼에서 신뢰의 역할: 중고 거래 플랫폼과 숙박 공유 플랫폼을 중심으로 이보한 소비자학연구 32 (2), 73-100, 2021 | 4 | 2021 |
| Korean consumers’ use and concerns about food delivery service JY Rha, Y Nam, J Yoon, B Lee Nutrition Research and Practice 17 (3), 583, 2023 | 2 | 2023 |
| 온라인 트래킹에 대한 소비자 인식과 정책적 시사점 이진명， 나종연， 김지혜， 박서니， 이보한， 조은선 소비자학연구 29 (2), 171-198, 2018 | 2 | 2018 |
| Consumer’s ICT usage in family context L Bohan, JT Brady, R Jong-Youn Consumption Culture 19, 1-25, 2016 | 2 | 2016 |
| Korean consumers' use and concerns about food delivery service. Y Nam, J Yoon, JY Rha, B Lee | | 2023 |
| 소비자 간 거래 플랫폼에서의 신뢰 이보한 서울대학교 대학원, 2020 | | 2020 |
| Classification of Online Tracking Technology and Implications in User Perspective B Lee, JY Rha Journal of Digital Convergence 16 (9), 159-172, 2018 | | 2018 |
| 7-I: Is a Smartwatch a Fashion Item Or an It Device?: Moderating Effect of Category Frame in Smartwatch Adoption JY Rha, JM Lee, S Park, E Cho, BH Lee ACR North American Advances, 2017 | | 2017 |
| 가족적 맥락에서의 ICT 이용에 관한 국가 간 비교 연구. 이보한， 나종연 Journal of Digital Convergence 14 (8), 2016 | | 2016 |
| A Study of Cross-Country Comparison of ICT Usage in Family Context JT Brady, B Lee, JY Rha Journal of Digital Convergence 14 (8), 277-291, 2016 | | 2016 |
| Perception and Reality, Their Intertwined Relationship: Is Consumers’ Use of the Internet Affected By Their Attitude Towards It? JY Rha, A Choi, B Lee, S Han ACR Asia-Pacific Advances, 2015 | | 2015 |
