| Managing customer relationships in the emerging markets–guanxi as a driver of Chinese customer loyalty LWY Lee, Y Tang, LSC Yip, P Sharma Journal of business research 86, 356-365, 2018 | 125 | 2018 |
| An exploratory study to conceptualize press engagement behavior with public relations practitioners LWY Lee, LSC Yip, K Chan Public relations review 44 (4), 490-500, 2018 | 13 | 2018 |
| Adopting big data to create an “outside-in” global perspective of guanxi LWY Lee, P Sharma, BR Barnes Journal of Business Research 139, 614-628, 2022 | 6 | 2022 |
| Practices of CSR in China and Hong Kong LWY Lee, K Chan Handbook of integrated CSR communication, 317-341, 2017 | 5 | 2017 |
| Exploring Hong Kong’s Role as a Strategic Partner for “Belt and Road” Countries—Closing the Cultural Gap LWY Lee, TY Leung, P Sharma Belt and Road Initiative–Collaboration for Success, 63-76, 2020 | 2 | 2020 |
| Guanxi and Chinese brand loyalty LWY Lee, Y Tang | 2 | 2014 |
| Are Christian Arabs' business models different from those of Muslim Arabs? R Berger, BR Barnes, LWY Lee, M Rachamim International Marketing Review 40 (2), 290-312, 2023 | 1 | 2023 |
| Managing Media Relationships among Asian Organizations: A Grounded Theory Approach LWY Lee, LSC Yip, K Chan, BR Barnes Asian Journal of Business Research Volume 12 (2), 2022 | 1 | 2022 |
| A Big Data Analysis of Perceived Image of the Belt and Road Initiative EMH Chan, DCK Ho, LWY Lee, TL Yip, A Gunasekaran Megatrends in International Business: Examining the Influence of Trends on …, 2022 | 1 | 2022 |
| One Belt, One Road–OBOR Readiness for Tourism Industry LWY Lee, PKH Leung, P Sharma | 1 | 2018 |
| Guanxi as a relationship commitment and loyalty behavior: A study of Chinese banking customers LWY Lee Macquarie University, 2017 | 1 | 2017 |
| The Antecedents and Consequences of UN Sustainable Development Goals in Firms R Voola, LWY Lee, A Presbitero, F Azmat 2024 Academy of International Business Asia Pacific Regional Conference, 750-754, 2024 | | 2024 |
| The Influence of Junzi on Internal Creating Shared Value Strategy LWY Lee, Y Qiao 2024 Academy of International Business Asia Pacific Regional Conference, 307-316, 2024 | | 2024 |
| Developing a Junzi Virtue Instrument for Ethical Marketing and Management in and Beyond Asia S Snell, Robin, R Barnes, Bradley, CX Wu, LWY W.Y, Lee Academy of Marketing Conference 2024, 102-103, 2024 | | 2024 |
| Mindfulness as a Conflict Resolution Tool for a Harmonious Workplace LWY Lee, RS Snell, LHW Lei, CX Wu 8th World Business Ethics Forum, 3, 2023 | | 2023 |
| Using big data in consumer behavior studies - An SDG framework approach LWY Lee, BR Barnes Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From …, 2023 | | 2023 |
| How the Hong Kong Government Promotes Social Inclusion Through Public Services Advertisements? K Chan, LWY Lee 2023 Academy of Marketing Science World Marketing Congress, Canterbury, 49, 2023 | | 2023 |
| A stakeholder-engagement approach to ESG using big data analytics LWY Lee, LTW Cheng Asia Sustainability and ESG Summit 2023, Bangkok, 2023 | | 2023 |
| Utilizing Big-data to examine sustainable development goals and consumption LWY Lee, BR Barnes, L Le Monkhouse Academy of International Business Asia Pacific Regional Conference, 265, 2023 | | 2023 |
| Rebuilding a More Sustainable Fashion Industry after COVID-19 MH Chan, Eve, FH Cheng, YY Lau, LWY Lee, DCH Ho The Hang Seng University of Hong Kong Business Review 4 (1), 37-45, 2022 | | 2022 |
Piyush SharmaJohn Curtin Distinguished Professor, Curtin University, Perth, AustraliaVerified email at curtin.edu.au
