Three decades of research on loyalty programs: A literature review and future research agenda Y Chen, T Mandler, L Meyer-Waarden Journal of Business Research 124, 179-197, 2021 | 181 | 2021 |
When guilt is not enough: Interdependent self-construal as moderator of the relationship between guilt and ethical consumption in a Confucian context Y Chen, DC Moosmayer Journal of Business Ethics 161 (3), 551-572, 2020 | 88 | 2020 |
Deeds not words: A cosmopolitan perspective on the influences of corporate sustainability and NGO engagement on the adoption of sustainable products in China DC Moosmayer, Y Chen, SM Davis Journal of Business Ethics 158, 135-154, 2019 | 25 | 2019 |
Not all CSR initiatives are perceived equal: The influence of CSR domains and focal moralities on consumer responses to the company and the cause C Barbarossa, Y Chen, S Romani, D Korschun Journal of Cleaner Production 380, 134949, 2022 | 9 | 2022 |
The influence of shame on status consumption with restorative tendency as shame response within a Chinese context Y Chen University of Nottingham, 2018 | 1 | 2018 |
It takes two to tango: The role of interactivity in enhancing customer engagement on sharing economy platforms R Yuan, Y Chen, T Mandler Journal of Business Research 178, 114658, 2024 | | 2024 |
Sustainable Marketing in China: The Case of Monmilk R Yuan, Y Chen Social and Sustainability Marketing, 575-596, 2021 | | 2021 |
Restorative Shame Response Through Status Consumption in China Y CHEN, D Moosmayer ACR European Advances, 2018 | | 2018 |