Marlon Dalmoro

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Kelmara Mendes VieiraFederal University of Santa MariaVerified email at ufsm.br
Walter NiqueProfessor da Escola de Administração da UFRGSVerified email at ufrgs.br
Daiane ScarabotoProfessor of MarketingVerified email at unimelb.edu.au
Stefânia Ordovás de AlmeidaProfessor/Pesquisador PUCRSVerified email at pucrs.br
BRENO AUGUSTO DINIZ PEREIRAProfessor de Administração Pública, Universidade Federal de Santa MariaVerified email at ufsm.br
Bernardo FigueiredoAssociate Professor in Marketing at the School of Economics, Finance and Marketing - RMIT UniversityVerified email at rmit.edu.au
Celso Augusto de MatosCEGIST, Instituto Superior Técnico (IST), Universidade de LisboaVerified email at tecnico.ulisboa.pt
Olivier SibaiMarketing Lecturer, BirkbeckVerified email at bbk.ac.uk
Meriam BELKHIRAssistant professor of Marketing, University of SfaxVerified email at fsegs.usf.tn
Andrew N. SmithAssociate Professor of Marketing, Suffolk UniversityVerified email at suffolk.edu
FERNANDO DE OLIVEIRA SANTINIUNISINOSVerified email at unisinos.br
Diego Costa PintoNOVA IMS, Universidade Nova de LisboaVerified email at novaims.unl.pt
Katja H. BrunkProfessor of Marketing, Europa-Universität Viadrina, GermanyVerified email at europa-uni.de
Marcia Dutra de BarcellosAssociate Professor at UFRGS and Senior Researcher at Ghent UniveristyVerified email at ufrgs.br
Marcia Christina FerreiraSenior LecturerVerified email at essex.ac.uk
Aimee Dinnín HuffOregon State UniversityVerified email at oregonstate.edu
Lisa PeñalozaKedge Business SchoolVerified email at kedgebs.com
Giuliana IsabellaProfessora de MarketingVerified email at usp.br
Mario CampanaSenior Lecturer (Associate Professor) in Marketing, University of BathVerified email at bath.ac.uk
Márcia Maurer HerterUniversidade de Lisboa - ISEGVerified email at iseg.ulisboa.pt

Marlon Dalmoro

Universidade Federal do Rio Grande do Sul

Verified email at ufrgs.br

Culturally Driven Market Dynamics Consumer Culture Practices & Behaviours


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Dilemas na construção de escalas Tipo Likert: o número de itens e a disposição influenciam nos resultados? M Dalmoro, KM Vieira Revista gestão organizacional 6 (3), 2013	686	2013
Dilemas na construção de escalas tipo Likert: o número de itens e a disposição influenciam nos resultados KM Vieira, M Dalmoro Encontro da ANPAD 32, 1-16, 2008	204	2008
Profiles of sustainable food consumption: Consumer behavior toward organic food in southern region of Brazil AA Feil, CC da Silva Cyrne, FCW Sindelar, JE Barden, M Dalmoro Journal of Cleaner Production 258, 120690, 2020	162	2020
Marketing verde: responsabilidade social e ambiental integradas na envolvente de marketing M Dalmoro, JC Venturini, BAD Pereira RBGN: Revista Brasileira de Gestão de Negócios 11 (30), 38-52, 2009	60	2009
Isolation in globalizing academic fields: A collaborative autoethnography of early career researchers M Belkhir, M Brouard, KH Brunk, M Dalmoro, MC Ferreira, B Figueiredo, ... Academy of Management Learning & Education 18 (2), 261-285, 2019	57	2019
Seriously engaged consumers: Navigating between work and play in online brand communities SO de Almeida, D Scaraboto, JP dos Santos Fleck, M Dalmoro Journal of Interactive Marketing 44 (1), 29-42, 2018	43	2018
O desenvolvimento de recursos em redes interorganizacionais e o processo de internacionalização: O caso Wines of Brasil AC Zen, M Dalmoro, JE Fensterseifer, D Wegner Revista Ibero Americana de Estratégia 12 (1), 107-130, 2013	40	2013
Drug prescription practices in Brazil: a structural equation model W Junior Ladeira, M Dalmoro, A Eduardo Maehler, C Falcão Araujo International Journal of Pharmaceutical and Healthcare Marketing 5 (4), 262-278, 2011	39	2011
The formation of country wineries networks for internationalization: an analysis of two new world wines regions M Dalmoro Journal of wine research 24 (2), 96-111, 2013	38	2013
A visão da sustentabilidade na atividade empreendedora: uma análise a partir de empresas incubadas M Dalmoro Revista Gestão Organizacional 2 (1), 87-104, 2009	37	2009
Developing a holistic understanding of consumers’ experiences: An integrative analysis of objective and subjective elements in physical retail purchases M Dalmoro, G Isabella, SO Almeida, JP dos Santos Fleck European Journal of Marketing 53 (10), 2054-2079, 2019	35	2019
Dilemmas of the type likert scales construction: does the number of items and the disposition influence results? M Dalmoro, KM Vieira Revista Gestão Organizacional 6 (3), 161-174, 2013	31	2013
Dimensões artesanal e massificada na construção do mercado cervejeiro M Dalmoro, G Fell Revista de Administração de Empresas 60, 47-58, 2020	28	2020
Tradição mercantilizada: Construção de mercados baseados na tradição M Dalmoro, WM Nique Revista de Administração Contemporânea 21, 327-346, 2017	28	2017
Trajetórias de consumo: O sujeito-consumidor de serviços bancários na terceira idade M Dalmoro, K Vittorazzi Revista de Administração Contemporânea 20, 328-346, 2016	27	2016
Antecedents and consequences of corporate social responsibility: a meta-analysis FO Santini, WJ Ladeira, M Dalmoro, CA Matos Journal of Social Marketing 11 (3), 278-305, 2021	23	2021
Dominância epistemológica em estudos do campo: são ainda os administradores positivistas M Dalmoro, KB Corso, LP Faller, ML Wittmann ENCONTRO DA ANPAD 31, 1-14, 2007	23	2007
Anticonsumption beyond consumers: The role of small organic producers in environmentally oriented anticonsumption M Dalmoro, CA de Matos, MD de Barcellos Psychology & Marketing 37 (2), 291-307, 2020	22	2020
Global brands in emerging markets: The cultural antecedents of global brand preference M Dalmoro, DC Pinto, A Borges, WM Nique Journal of Brand Management 22 (9), 721-736, 2015	22	2015
Empreendedorismo internacional: convergência entre o processo de internacionalização da empresa e a atividade empreendedora M Dalmoro FACEF Pesquisa-Desenvolvimento e Gestão 11 (1), 2010	22	2010

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