The effect of social exclusion on consumer preference for anthropomorphized brands RP Chen, EW Wan, E Levy Journal of Consumer Psychology 27 (1), 23-34, 2017 | 270 | 2017 |
Anthropomorphized helpers undermine autonomy and enjoyment in computer games S Kim, RP Chen, K Zhang Journal of Consumer Research 43 (2), 282-302, 2016 | 212 | 2016 |
Judging a book by its cover? The effect of anthropomorphism on product attribute processing and consumer preference E Wen Wan, R Peng Chen, L Jin Journal of Consumer Research 43 (6), 1008-1030, 2017 | 178 | 2017 |
Anthropomorphism and object attachment EW Wan, RP Chen Current Opinion in Psychology 39, 88-93, 2021 | 63 | 2021 |
Hurting or helping? The effect of service agents’ workplace ostracism on customer service perceptions EW Wan, KW Chan, RP Chen Journal of the Academy of Marketing Science 44 (6), 746-769, 2016 | 38 | 2016 |
When Sadness Comes Alive, Will It Be Less Painful? The Effects of Anthropomorphic Thinking on Sadness Regulation and Consumption F Chen, RP Chen, L Yang Journal of Consumer Psychology 30 (2), 277-295, 2020 | 25 | 2020 |
How Consumers in China Perceive Brands In Online and Offline Encounters: A Framework For Brand Perception TH Chan, RP Chen, HT Caleb Journal of Advertising Research 58 (1), 90-110, 2018 | 13 | 2018 |
Anthropomorphism: New insights and implica-tions F Chen, J Sengupta, R Adaval, RP Chen, EW Wan, CE Levy, MH Hsieh, ... Advances in Consumer Research 41, 27-32, 2013 | 11 | 2013 |
The effect of anthropomorphism on consumer preference WE Wan, RP Chen, L Jin Advances in Consumer Research, 2015 | 2 | 2015 |
Fast or Slow: How Temporal Work Design Shapes Experienced Passage of Time and Job Performance HH Zhao, H Deng, RP Chen, SK Parker, W Zhang Academy of Management Journal 65 (6), 2014-2033, 2022 | 1 | 2022 |
Is she my new friend? The effect of social exclusion on consumer preference for anthropomorphized products RP Chen, EW Wan, E Levy ACR North American Advances, 2013 | 1 | 2013 |
Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters LL Huang, RP Chen, KW Chan Journal of the Academy of Marketing Science, 1-21, 2024 | | 2024 |
Bilibili: Soaring to be China's largest Video Community for Young People T Liu, Y Zhou, H Chen, H Sun, RP Chen Academy of Asian Business Review 9 (1), 93-110, 2023 | | 2023 |
Fast or Slow: How Temporal Work Design Shapes Time Perception and Job Performance HH Zhao, H Deng, R Chen, W Zhang Academy of Management Proceedings 2020 (1), 18931, 2020 | | 2020 |
The Influence of Anthropomorphism on Product Attributes Processing and Consumer Preference EW Wan, RP Chen, L Jin Asia-Pacific Advances in Consumer Research 2015, 116, 2015 | | 2015 |
Fast or Slow HH Zhao, H Deng, RP Chen, SK Parker, W Zhang | | |