| The transformative impact of big data applications in sport marketing: current and future directions Y Mamo, Y Su, D Andrew International Journal of Sports Marketing and Sponsorship, 2021 | 27 | 2021 |
| Outcomes of mentoring relationships among sport management faculty: Application of a theoretical framework A Baker, MA Hums, Y Mamo, DPS Andrew Journal of Sport Management 33 (3), 161-173, 2019 | 24 | 2019 |
| Consumer perceptions of sport sponsor’s corporate social responsibility activities Y Mamo, JD James, DPS Andrew Journal of Global Sport Management 7 (1), 135-157, 2022 | 17 | 2022 |
| Types of CSR Initiatives and Fans’ Social Outcomes: The Case of Professional Sport Organizations Y Mamo, KJA Agyemang, DPS Andrew Sport Marketing Quarterly 30 (2), 146-160, 2021 | 13 | 2021 |
| The role of culture on fan perceptions of CSR initiatives: A cross-cultural study of NBA fans across three countries Y Mamo, KJA Agyemang, DPS Andrew Journal of Global Sport Management 8 (4), 864-883, 2023 | 7 | 2023 |
| Increase customer retention: an examination of quality and its effects on the retention of sport participants BJ Ruihley, TC Greenwell, Y Mamo, DPS Andrew Journal of Sport Behavior 42 (3), 365-388, 2019 | 6 | 2019 |
| Big data and innovative research methods Y Mamo International Journal of Sport Communication 1, 1-9, 2023 | 5 | 2023 |
| A conceptual model for understanding the relationships between sport stakeholder and authentic CSR Y Mamo, C Anagnostopoulos, JA Kwame Agyemang, D Andrew Managing Sport and Leisure, 1-17, 2022 | 4 | 2022 |
| Stakeholders'“voice” through social media: the case of corporate social responsibility in sport YZ Mamo, C Anagnostopoulos International Journal of Sports Marketing and Sponsorship 24 (5), 1002-1020, 2023 | 3 | 2023 |
| Machine learning in sport social media research: practical uses and opportunities J Du, YZ Mamo, C Floyd, N Karthikeyan, JD James International Journal of Sport Communication 1 (aop), 1-10, 2023 | 3 | 2023 |
| Sport management and research centers: Information to enhance the field C Seifried, B Downs, M Otto, Y Mamo Journal of Global Sport Management 5 (4), 387-406, 2020 | 3 | 2020 |
| Light in the middle of the tunnel? A sentimental analysis of tourist responses to ongoing crisis DL Senbeto, Y Mamo, S Seyfi Current Issues in Tourism 27 (6), 838-846, 2024 | 2 | 2024 |
| Facilitators of African American male PGA members C Prosser, Y Mamo, J Heimdal, T Gong, M Rabel Sport in Society 25 (10), 1863-1885, 2022 | 2 | 2022 |
| Social media and data management in sport Y Mamo, Y Su, G Abeza World Scientific Book Chapters, 167-190, 2021 | 2 | 2021 |
| Consumer Perceptions of a Sponsor’s Corporate Social Responsibility Activities Y Mamo | 2 | 2015 |
| Poor Nations Sponsoring Wealthy Sport Clubs: Place Branding or Sportswashing? G Abeza, Y Mamo Social Media in Sport, 144-160, 2024 | 1 | 2024 |
| Authentic CSR in Professional Sport Organizations: Application of a Theoretical Framework Y Mamo | 1 | 2019 |
| Higher Education Faculty Perceptions of ChatGPT and the Influencing Factors: A Sentiment Analysis of X Y Mamo, H Crompton, D Burke, C Nickel TechTrends, 1-15, 2024 | | 2024 |
| “I Feel Qatari Today […] I Feel Disabled Today,[…] I Feel Like a Migrant Worker Today…”: On Sport, Leadership, and Moral Legitimacy YZ Mamo, C Anagnostopoulos, S Chadwick, DPS Andrew Communication & Sport, 21674795241243374, 2024 | | 2024 |
| I’m Not Your Inspiration, Thank You Very Much”: Social Media Users’ Engagement with Stella Young’s TED Talk Y Mamo, J Haegele The Journal of Social Media in Society, 2023 | | 2023 |
Yiran SuUniversity of UMass Amherst, Isenberg School of ManagementVerified email at isenberg.umass.edu
