Jooyoung Kim
Cited by
Cited by
Effects of brand personality on brand trust and brand affect
Y Sung, J Kim
Psychology & Marketing 27 (7), 639-661, 2010
The power of affect: Predicting intention
JD Morris, C Woo, JA Geason, J Kim
Journal of Advertising Research 42 (3), 7-17, 2002
The differential roles of brand credibility and brand prestige in consumer brand choice
TH Baek, J Kim, JH Yu
Psychology & Marketing 27 (7), 662-678, 2010
Antecedents of true brand loyalty
J Kim, JD Morris, J Swait
Journal of Advertising 37 (2), 99-117, 2008
Cross-cultural differences in perceived risk of online shopping
H Ko, J Jung, JY Kim, SW Shim
Journal of Interactive Advertising 4 (2), 20-29, 2004
The power of affective response and cognitive structure in product-trial attitude formation
J Kim, JD Morris
Journal of Advertising 36 (1), 95-106, 2007
Dimensions of news media brand personality
J Kim, TH Baek, HJ Martin
Journalism & Mass Communication Quarterly 87 (1), 117-134, 2010
Third-party privacy certification as an online advertising strategy: An investigation of the factors affecting the relationship between third-party certification and initial trust
K Kim, J Kim
Journal of Interactive Marketing 25 (3), 145-158, 2011
Assessing the influence of gender and sexual self-schema on affective responses to sexual content in advertising
T Reichert, MS LaTour, JY Kim
Journal of Current Issues & Research in Advertising 29 (2), 63-77, 2007
The predictive roles of brand personality on brand trust and brand affect: A study of Korean consumers
Y Sung, J Kim, JH Jung
Journal of international consumer Marketing 22 (1), 5-17, 2009
The Structural Effects of Metaphor-Elicited Cognitive and Affective Elaboration Levels on Attitude Toward the Ad
J Kim, Y Baek, YH Choi
Journal of Advertising 41 (2), 77-96, 2012
Communication message strategies for brand extensions
J Young Kim
Journal of Product & Brand Management 12 (7), 462-476, 2003
Integrating advertising and publicity
J Kim, HJ Yoon, SY Lee
Journal of Advertising 39 (1), 97-114, 2010
The effect of advertising on the market value of firms: Empirical evidence from the super bowl ads
J Kim, JD Morris
Journal of Targeting, Measurement and Analysis for Marketing 12 (1), 53-65, 2003
Dimensions of purchase-decision involvement: Affective and cognitive involvement in product and brand
J Kim, Y Sung
Journal of Brand Management 16 (8), 504-519, 2009
Information processing of genetically modified food messages under different motives: An adaptation of the multiple‐motive heuristic‐systematic model
J Kim, HJ Paek
Risk Analysis: An International Journal 29 (12), 1793-1806, 2009
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
KJ Chen, J Kim, JS Lin
Journal of Consumer Behaviour 14 (3), 208-218, 2015
TV advertising engagement as a state of immersion and presence
J Kim, SJG Ahn, ES Kwon, LN Reid
Journal of Business Research 76 (July 2017), 67-76, 2017
Magazine reading experience and advertising engagement: A uses and gratifications perspective
J Kim, J Lee, S Jo, J Jung, J Kang
Journalism & Mass Communication Quarterly 92 (1), 179-198, 2015
Assessing the efficacy of Armed-Forces recruitment advertising: A reasoned-action approach
T Reichert, JY Kim, I Fosu
Journal of Promotion Management 13 (3-4), 399-412, 2007
The system can't perform the operation now. Try again later.
Articles 1–20