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Yun (Dora) Wang
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Year
Social media capability in B2B marketing: toward a definition and a research model
Y Wang, M Rod, S Ji, Q Deng
Journal of Business & Industrial Marketing 32 (8), 1125-1135, 2017
862017
Understanding consumer engagement with brand posts on social media: The effects of post linguistic styles
Q Deng, MJ Hine, S Ji, Y Wang
Electronic Commerce Research and Applications 48, 101068, 2021
502021
Green IT practice disclosure: An examination of corporate sustainability reporting in IT sector
Q Deng, S Ji, Y Wang
Journal of Information, Communication and Ethics in Society 15 (2), 145-164, 2017
422017
Speak to head and heart: The effects of linguistic features on B2B brand engagement on social media
Q Deng, Y Wang, M Rod, S Ji
Industrial Marketing Management 99, 1-15, 2021
352021
A thematic exploration of social media analytics in marketing research and an agenda for future inquiry
Y Wang, Q Deng, M Rod, S Ji
Journal of Strategic Marketing 29 (6), 471-491, 2021
312021
Exploiting business networks in the age of social media: the use and integration of social media analytics in B2B marketing
Y Wang, M Rod, Q Deng, S Ji
Journal of Business & Industrial Marketing 36 (12), 2139-2149, 2021
242021
Facilitating cross-cultural adaptation: a meta-analytic review of dispositional predictors of expatriate adjustment
Y Han, GJ Sears, WA Darr, Y Wang
Journal of Cross-Cultural Psychology 53 (9), 1054-1096, 2022
132022
Understanding café culture: toward a dynamic and holistic research framework
Y Wang, Q Deng, S Ji
Journal of Global Marketing 32 (1), 37-48, 2019
82019
Mindfulness Through Agency in Health Consumption: Empirical Evidence from Committed Dietary Supplement Consumers
Y Wang, LC Neilson, S Ji
Journal of Consumer Affairs, 2023
42023
What makes brand social media posts engaging? An integrative framework and future research agenda
Q Deng, MJ Hine, S Ji, Y Wang
Journal of Internet Commerce 22 (1), 1-39, 2023
32023
Factors affecting customer intention to return in online shopping: the roles of expectation disconfirmation and post-purchase dissonance
Y Wang, B Yu, J Chen
Electronic Commerce Research, 2023
22023
Why and How Do Consumers Use Dietary Supplements? A Systematic Review and Thematic Analysis
Y Wang, L Neilson, S Ji
Health Promotion International, 2023
12023
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Articles 1–12