| Who visits the Kruger National Park, and why? Identifying target markets M Kruger, A Viljoen, M Saayman Journal of Travel & Tourism Marketing 34 (3), 312-340, 2017 | 90 | 2017 |
| Who pays to view wildflowers in South Africa? M Kruger, A Viljoen, M Saayman Journal of Ecotourism 12 (3), 146-164, 2013 | 46 | 2013 |
| The 3-S typology of South African culinary festival visitors A Viljoen, M Kruger, M Saayman International journal of contemporary hospitality management 29 (6), 1560-1579, 2017 | 40 | 2017 |
| Terroir wine festival visitors: uncorking the origin of behavioural intentions M Kruger, A Viljoen Current Issues in Tourism 24 (5), 616-636, 2021 | 30 | 2021 |
| Who are wild enough to hike a wilderness trail? M Saayman, A Viljoen Journal of Outdoor Recreation and Tourism 14, 41-51, 2016 | 27 | 2016 |
| Determinants influencing inbound arrivals to Africa A Viljoen, A Saayman, M Saayman Tourism Economics 25 (6), 856-883, 2019 | 21 | 2019 |
| What drives bikers to attend a motorcycling event? M Kruger, A Viljoen, M Saayman African Journal of Hospitality, Tourism and Leisure, 2014 | 18 | 2014 |
| The “art” of creative food experiences: A dimension-based typology A Viljoen, M Kruger International Journal of Gastronomy and Food Science 21, 100239, 2020 | 14 | 2020 |
| Understanding the role that Quality of Work Life of food and beverage employees plays in perceived service delivery and productivity A Viljoen, S Kruger, M Saayman Southern African business review 18 (1), 27-52, 2014 | 14 | 2014 |
| Africa’s outbound tourism: an almost ideal demand system perspective A Saayman, A Viljoen, M Saayman Annals of Tourism Research 73, 141-158, 2018 | 13 | 2018 |
| The art of tastings: Enhancing the arts festival experience A Viljoen, M Kruger, M Saayman International Journal of Event and Festival Management 9 (3), 246-265, 2018 | 11 | 2018 |
| Who are the big spenders at a motorcycle event? M Kruger, A Viljoen, M Saayman Journal of Economic and Financial Sciences 8 (2), 327-353, 2015 | 11 | 2015 |
| A behavioral intentions typology of attendees to an EDM festival in South Africa M Kruger, A Viljoen, M Saayman Journal of Convention & Event Tourism 19 (4-5), 374-398, 2018 | 10 | 2018 |
| Destination vs event attributes: Enduring spectators’ loyalty M Kruger, A Viljoen Journal of Convention & Event Tourism 20 (5), 375-397, 2019 | 9 | 2019 |
| Why pay to view wildflowers in South Africa? M Kruger, A Viljoen, M Saayman Tourism analysis 20 (1), 81-97, 2015 | 9 | 2015 |
| Ageing in a modern era: evidence from South African resort spa visitors A Viljoen, M Kruger, M Saayman Southern African Business Review 22 (1), 2018 | 7 | 2018 |
| That old saying about wine and age: identifying South African age-cohort preferences M Kruger, A Viljoen International Journal of Wine Business Research 34 (4), 495-522, 2022 | 6 | 2022 |
| Enhancing the interpretation at the national zoological gardens in South Africa E Botha, M Kruger, A Viljoen Journal of Outdoor Recreation and Tourism 33, 100362, 2021 | 6 | 2021 |
| Managing travellers’ predicted future travel behaviour in a post-COVID-19 world: A tourism supplier perspective M Kruger, A Viljoen African Journal of Hospitality, Tourism and Leisure 10 (3), 1048-1062, 2021 | 6 | 2021 |
| Bird (er) s of a feather? A typology of birders to South African national parks based on their behavioural involvement M Kruger, A Viljoen Annals of Leisure Research 26 (1), 1-26, 2023 | 5 | 2023 |
