Song Yao
Song Yao
Professor of Marketing, Washington University in St. Louis
Verified email at - Homepage
Cited by
Cited by
A dynamic model of sponsored search advertising
S Yao, CF Mela
Marketing Science 30 (3), 447-468, 2011
Sequential search with refinement: Model and application with click-stream data
Y Chen, S Yao
Management Science 63 (12), 4345-4365, 2017
How do firms make money selling digital goods online?
A Lambrecht, A Goldfarb, A Bonatti, A Ghose, DG Goldstein, R Lewis, ...
Marketing Letters 25, 331-341, 2014
The Impact of Soda Taxes: Pass-through, Tax Avoidance, and Nutritional Effects
S Seiler, A Tuchman, S Yao
Journal of Marketing Research 58 (1), 22-49, 2021
Determining consumers’ discount rates with field studies
S Yao, CF Mela, J Chiang, Y Chen
Journal of Marketing Research 49 (6), 822-841, 2012
Forecasting the Spread of COVID-19 under Different Reopening Strategies
M Liu, R Thomadsen, S Yao
Scientific Reports 10, 2020
Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment
S Seiler, S Yao, W Wenbo
Marketing Science 36 (6), 838–861, 2017
Online auction demand
S Yao, CF Mela
Marketing Science 27 (5), 861-885, 2008
The Impact of Advertising Along the Conversion Funnel
S Seiler, S Yao
Quantitative Marketing and Economics 15 (3), p241-p278, 2017
Sponsored search auctions: Research opportunities in marketing
S Yao, CF Mela
Foundations and Trends« in Marketing 3 (2), 75-126, 2009
TV Channel Search and Commercial Breaks
S Yao, W Wang, Y Chen
Journal of Marketing Research 54 (5), 671-686, 2017
Risk Transfer versus Cost Reduction on Two-Sided Microfinance Platforms
BK Bollinger, S Yao
Quantitative Marketing and Economics 16 (3), 251–287, 2018
An efficiency paradox of uberization
K Zhang, H Chen, S Yao, L Xu, J Ge, X Liu, M Nie
Available at SSRN 3462912, 2019
The design and targeting of compliance promotions
ě Daljord, CF Mela, JMT Roos, J Sprigg, S Yao
Marketing Science 42 (5), 866-891, 2023
The impact of government interventions on COVID-19 spread and consumer spending
N Zhao, S Yao, R Thomadsen, CB Wang
Management Science 70 (5), 3302-3318, 2024
Using Machine Learning to Address Customer Privacy Concerns: An Application with Click-stream Data
H Yoo, S Yao, L Sun, X Du
Causal Inference in Word-of-Mouth Research: Methods and Results
S Seiler, S Yao, G Zervas
Hospital Competition and Quality: Evidence from the Entry of the High-Speed Train in South Korea
H Yoo, MA Vitorino, S Yao
Working paper, 2022
The Impact of a Supreme Court Decision on the Preferences of Americans Regarding Abortion Policy
R Thomadsen, R Zeithammer, S Yao
Management Science 69 (9), 5405-5417, 2023
Spillover Effects of Online Reviews: Evidence from the Hotel Industry
H Karaman, C Song, T Chan, S Yao
Available at SSRN 4445676, 2023
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