Lisa OMalley
Lisa OMalley
Department of Management and Marketing, Kemmy Business School, University of Limerick
Verified email at ul.ie
Title
Cited by
Cited by
Year
Relationship marketing in consumer markets–rhetoric or reality?
L O’Malley, C Tynan
European Journal of marketing, 2000
4992000
Can loyalty schemes really build loyalty?
L O’Malley
Marketing intelligence & planning, 1998
4251998
Mapping the re‐engagement of CRM with relationship marketing
D Mitussis, L O'Malley, M Patterson
European journal of Marketing, 2006
1832006
Professional interaction: Exploring the concept of attraction
LC Harris, L O'malley, M Patterson
Marketing theory 3 (1), 9-36, 2003
1832003
The utility of the relationship metaphor in consumer markets: a critical evaluation
L O'malley, C Tynan
Journal of Marketing Management 15 (7), 587-602, 1999
1791999
Beyond the frills of relationship marketing
L O'Malley, A Prothero
Journal of Business Research 57 (11), 1286-1294, 2004
1732004
Roles, role performance, and radical innovation competences
V Story, L O'Malley, S Hart
Industrial Marketing Management 40 (6), 952-966, 2011
1622011
Intimacy or intrusion? The privacy dilemma for relationship marketing in consumer markets
L O'Malley, M Patterson, M Evans
Journal of marketing management 13 (6), 541-559, 1997
1531997
Hidden mountain: the social avoidance of waste
E De Coverly, P McDonagh, L O'Malley, M Patterson
Journal of Macromarketing 28 (3), 289-303, 2008
1462008
Place‐product or place narrative (s)? Perspectives in the Marketing of Tourism Destinations
M Lichrou, L O'Malley, M Patterson
Journal of Strategic Marketing 16 (1), 27-39, 2008
1372008
Brands, consumers and relationships: A review
M Patterson, L O Malley
Irish Marketing Review 18 (1/2), 10, 2006
1212006
Relational resources and competences for radical product innovation
V Story, S Hart, L O'Malley
Journal of Marketing Management 25 (5-6), 461-481, 2009
1132009
Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network
R Filieri, RC McNally, M O'Dwyer, L O'Malley
Industrial Marketing Management 43 (3), 429-440, 2014
1102014
Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
S Bettany, S Dobscha, L O'Malley, A Prothero
Marketing Theory 10 (1), 3-28, 2010
1022010
Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
M Lichrou, L O'malley, M Patterson
Place Branding and Public Diplomacy 6 (2), 134-144, 2010
962010
Vanishing point: The mix management paradigm re-viewed
L O'Malley, M Patterson
Journal of Marketing Management 14 (8), 829-851, 1998
961998
Vanishing point: The mix management paradigm re-viewed
L O'Malley, M Patterson
Journal of Marketing Management 14 (8), 829-851, 1998
961998
A reappraisal of the relationship marketing constructs of commitment and trust
L O’Malley, C Tynan
New and evolving paradigms: The emerging future of marketing 1486, 1503, 1997
961997
Relationships and technology: strategic implications
L O'Malley, D Mitussis
Journal of Strategic Marketing 10 (3), 225-238, 2002
942002
Buying into motherhood? Problematic consumption and ambivalence in transitional phases
Voice Group
Consumption, Markets and Culture 13 (4), 373-397, 2010
922010
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