| It’sa Match! The effects of chatbot anthropomorphization and chatbot gender on consumer behavior A Zogaj, PM Mähner, L Yang, DK Tscheulin Journal of Business Research 155, 113412, 2023 | 32 | 2023 |
| Linking self-congruence and functional congruence to mobile health apps PM Mähner, A Zogaj, DK Tscheulin Journal of Services Marketing 37 (3), 287-299, 2023 | 8 | 2023 |
| Similarity between Human Beings and Chatbots–The Effect of Self-Congruence on Consumer Satisfaction while considering the Mediating Role of Authenticity A Zogaj, PM Mähner, DK Tscheulin Künstliche Intelligenz im Dienstleistungsmanagement: Band 2: Einsatzfelder …, 2021 | 2 | 2021 |
| Marketing in Social Economy and Common Welfare – Advantages and Challenges DK Tscheulin, S Olk, A Zogaj, PM Mähner Journal of Social Economy and Common Welfare 44 (1), 146-161, 2021 | 1 | 2021 |
| Die Dualität des Neids im Kontext des Influencer-Marketings PM Mähner, C Riede, DK Tscheulin Handbuch Social-Media-Marketing, 1-21, 2024 | | 2024 |
| The pursuit of the ideal self: An investigation of the relationship of authenticity and ideal self‐congruence A Zogaj, PM Mähner, DK Tscheulin Journal of Consumer Behaviour, 2024 | | 2024 |
| Needs and Satisfaction Analysis of Patients and Referring Physicians in an Outpatient Cataract Service DB Zander, PM Mähner, T Reinhard, DK Tscheulin, K Wacker Klinische Monatsblatter fur Augenheilkunde, 2023 | | 2023 |
| Bedarfs-und Zufriedenheitsanalyse von Patienten und Zuweisenden eines ambulanten Kataraktangebots DB Zander, PM Mähner, T Reinhard, DK Tscheulin, K Wacker Klinische Monatsblätter für Augenheilkunde, 2023 | | 2023 |
